October 10, 2023
When it comes to email best practices, one of the hardest recommendations to get right is the segmentation of your email audience. Knowing where to start is the first hurdle. Implementing and evaluating email segmentation is key to delivering a personalized digital experience for your email audience, but what’s the best way to do it? Here are three of the most common mistakes we see with segmentation and tips for how to avoid them.
October 9, 2023
Email and social media are the workhorses of digital fundraising. If you haven’t begun an SMS program, now is the time to get started. According to EZTexting, text marketing messages have an open rate of 98%. This quick and easy guide, we'll show you how to seamlessly integrate SMS messaging into your digital campaign strategy. It's time to boost your nonprofit's impact!
September 26, 2023
In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the long term.
September 19, 2023
Spam donations can have a significant impact on organizations, both financially and operationally. Learn how you can help prevent spam donations and mitigate the impact of fraud on your Luminate Online site.
September 7, 2023
In the dynamic world of digital fundraising, captivating visuals can make all the difference. When it comes to creating stunning graphics that leave a lasting impact, Canva is a game-changing and FREE tool for nonprofits. Join us as we explore some of our favorite Canva tips and tricks to discover how you can easily elevate your designs and transform your digital fundraising efforts.
September 1, 2023
Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Whatever the reason, it all comes down to receiving the wrong email with the wrong content at the wrong time. So what does it take to receive the right email at the right time? In this blog post, we will show you how to use data to segment your email list and grow relationships with your supporters for your organization.
