Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- An eight-email welcome series built on a shared passion for kids, not the service line a patient came through.
- A personalized constellation gave year-end donors something to come back to.
- Inside the HTML Email Assistant, the tool that turns copy docs into production-ready HTML emails so client hours can go further.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
Why Volunteers Make Your Best Donor Prospects
Volunteers are already some of the best donor prospects on your list. Research from the Do Good Institute found they're 14.5% more likely to give the following year than people who don't volunteer, and it makes sense: their connection to your mission is already proven through their time.How to Accept DAF Donations on Luminate Online or Engaging Networks
Donor-advised funds are one of the fastest-growing sources of charitable giving, yet most donation forms still make DAF donors leave your site to complete their gift. DAFpay™ by Chariot fixes that: donors complete a DAF gift directly on your donation form in a few clicks. If your organization runs on […]Are Your Fundraising Photos Helping or Hurting Your Campaign?
Photography plays an important role in digital fundraising, but many nonprofit teams struggle with how to choose the right images for their campaigns. Fundraising teams often ask questions like: Should you prioritize professional photos? How important is resolution? Is it acceptable to use AI-generated images? And how many images should […]











