Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.
Our digital programs go beyond direct mail companion emails
Donor Journey
Craft personalized donor paths that capture and sustain interest, maximizing donor retention and value —automating and streamlining along the way.
Mid Level Journey
Target mid-level prospects with tailored communications and engagement to promote upgrades or warm them up for 1:1 outreach.
Acquisition & List Growth
Expand your donor base through digital acquisition campaigns that include quizzes, downloads, message boards and unique content that attract and convert.
Additional Automations
Leverage automation to maintain consistent communication and efficiently manage donor interactions.
Artificial Intelligence
Utilize artificial intelligence to analyze your historical campaigns and results, so that we can create content that is relevant and more likely to convert.
"In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
"As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
“A true partner. We love working with Doing Good Digital! Their team is not only super skilled in digital marketing but also genuinely passionate about helping us achieve our mission. They've been friendly, creative, and incredibly effective since day one. Thanks to their innovative strategies, our fundraising efforts have soared, and we’re connecting with more people than ever. They understand what nonprofits need and go above and beyond to ensure our success. We can't recommend Doing Good Digital enough—they're simply the best!”
Discover how others used Digital Strategy to reach their goals:
- We helped NYU Langone Health grow Nurses Week gifts 77% with a custom message board, on-page donation flow, and a personalized returning visitor experience.
- See how Doing Good Digital built a modern, mobile-friendly donor wall search experience inside Luminate Online for Nationwide Children's Hospital.
- HonorHealth Foundation set out to grow its annual Bottled Water Drive to meet rising community needs during Arizona’s extreme summer heat. With rising temperatures posing serious health risks for vulnerable populations, the goal was to expand donor participation, lift revenue, and clearly connect every gift to tangible impact.
Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
Why Volunteers Make Your Best Donor Prospects
Volunteers are already some of the best donor prospects on your list. Research from the Do Good Institute found they're 14.5% more likely to give the following year than people who don't volunteer, and it makes sense: their connection to your mission is already proven through their time.
How to Accept DAF Donations on Luminate Online or Engaging Networks
Donor-advised funds are one of the fastest-growing sources of charitable giving, yet most donation forms still make DAF donors leave your site to complete their gift. DAFpay™ by Chariot fixes that: donors complete a DAF gift directly on your donation form in a few clicks. If your organization runs on […]
Are Your Fundraising Photos Helping or Hurting Your Campaign?
Photography plays an important role in digital fundraising, but many nonprofit teams struggle with how to choose the right images for their campaigns. Fundraising teams often ask questions like: Should you prioritize professional photos? How important is resolution? Is it acceptable to use AI-generated images? And how many images should […]
