Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- Children’s Wisconsin wanted to enhance their marketing emails beyond the sample blocks provided by Engaging Networks. The goal was to create blocks with new and unique designs that were still easily customized within the email builder and would look and function across various email clients.
- The Food Bank of Central Louisiana set out to elevate its donor experience and improve internal fundraising operations. To achieve this goal, they decided to move from DonorPerfect to Fundraise Up, seeking a more intuitive platform for staff and a more engaging, customizable giving experience for donors.
- When it comes to digital engagement, a well-designed downloadable can do so much more than grow an email list. With the right strategy, a single asset can spark conversations, deepen donor relationships, and stay relevant long after an initial campaign ends. At Doing Good Digital, we help organizations think beyond one-time downloads—designing resources that are not only timely and valuable but also flexible enough to support year-round engagement. Explore how we turned simple digital tools into powerful, multi-purpose assets that drove awareness, stewardship, and long-term connection.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
Top Features We Love About Engaging Networks NEW P2P Fundraising Module
The new Peer-to-Peer (P2P3) fundraising module in Engaging Networks is a game-changer for nonprofit digital fundraising. Let’s walk through some of our favorite features of P2P3 and how they empower nonprofits to create dynamic, branded fundraising experiences.Why Digital Maturity Matters More Than Ever in Fundraising
In the nonprofit world, results matter. They fuel your mission, fund your programs, and build the trust of donors and stakeholders. And as the 2025 Blackbaud Status of Fundraising report makes clear: digital maturity is one of the strongest predictors of fundraising success.Mid-Campaign Email Pivots That Boost Fundraising Results
You’ve launched your campaign. The emails are out. Ads are running. The landing page is live. And then… the results start trickling in and they’re underwhelming. Don’t panic. Pivot.