Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- HonorHealth Foundation set out to grow its annual Bottled Water Drive to meet rising community needs during Arizona’s extreme summer heat. With rising temperatures posing serious health risks for vulnerable populations, the goal was to expand donor participation, lift revenue, and clearly connect every gift to tangible impact.
- Coast Guard Foundation wanted clearer, faster visibility into their Blackbaud Luminate Online fundraising performance without spending hours stitching reports together across tools.
- How Children’s Wisconsin converted 27% of donors to recurring giving with a low-lift Engaging Networks lightbox tested mid-campaign.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
Are Your Fundraising Photos Helping or Hurting Your Campaign?
Photography plays an important role in digital fundraising, but many nonprofit teams struggle with how to choose the right images for their campaigns. Fundraising teams often ask questions like: Should you prioritize professional photos? How important is resolution? Is it acceptable to use AI-generated images? And how many images should […]3 Essential Questions to Answer Before Your Next Fundraising Campaign
Planning a nonprofit fundraising campaign? Ask 3 essential questions to improve audience segmentation, reduce friction and boost performance.











