September 12, 2025
The end-of-year fundraising season is more competitive than ever. With inboxes overflowing and attention scarce, your digital appeals need fresh ideas to acquire new donors and re-engage lapsed supporters. This post uncovers key digital fundraising trends for email and landing pages—fully trackable and backed by data—so you can distinguish your year-end campaign from the rest.
September 9, 2025
A rebrand can feel like a huge lift—new logo, colors, fonts, and messaging all need to come together across your channels. If you’re using Blackbaud Luminate Online® (LO), that rebrand extends into your donation forms, Blackbaud TeamRaiser® events, emails, and every other supporter touchpoint.
September 3, 2025
For nonprofits using both Luminate Online and Raiser’s Edge NXT, day-to-day work often involves a lot of data juggling. Teams send emails, launch donation forms, track giving, and report on campaign performance. But if these two systems are not automatically connected, a lot of time is spent exporting, importing, matching, and fixing records.
August 29, 2025
If your nonprofit’s digital strategy ends at donor acquisition, you’re leaving money—and meaningful relationships—on the table. Retaining donors in digital channels isn’t just about sending another email or posting a thank-you on Instagram. It’s about using data, creative storytelling, and tech-enabled touchpoints to forge a lasting, emotional connection. In this post, we’ll cover practical digital donor retention best practices—plus innovative tactics you haven’t tried yet—to help you turn one-time givers into lifelong champions.
August 29, 2025
Direct mail is having a major moment in 2025. While some nonprofits still consider it a traditional channel, the most successful organizations are using new technology, data, and design to transform direct mail into a multi-sensory, omnichannel powerhouse. In this blog post, we’ll explore seven of the most innovative direct mail fundraising tactics being used today—and how digital complements and amplifies each one. If you're looking to refresh your approach and drive stronger results, these ideas can help you bridge the gap between tactile mail and digital engagement.
August 19, 2025
Email marketing is still one of the best ways for hospitals and non-profits to engage with supporters and drive donations. 26% of donors say email is what motivated them to give. It’s no secret that email is the best way to reach your audience but beyond writing great copy, it takes thoughtful design to bring it all together.
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