Grateful Patient Program Archives - Doing Good Digital

Grateful Patient Program

September 26, 2023

Reaching the Entire Patient Population With a Digital Grateful Patient Program

In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the long term.
August 22, 2023

Mastering Grateful Patient Interviews for Hospital Fundraising: Crafting Emotionally Resonant Stories

In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
May 18, 2023

3 Models to Structure Your Digital Grateful Patient Program

We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.
March 8, 2023

How to Expand Your Patient Prospect Pool

In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their patient prospect pool and developing the grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the […]
March 6, 2023

Download Your 2023 Digital Grateful Patient Report

By: Lisa Ng Our updated 2023 Digital Grateful Patient Report is now available to download! Many hospital foundations and health care nonprofits struggle to know how to best implement the digital component of a grateful patient program – mainly due to the complexity around data and having siloed technology.  In our experience, […]
December 8, 2022

How To Create Compelling Content for Your Digital Grateful Patient Program

 By: Emma Bentley Ruzicka We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are […]
August 11, 2022

3 Ways to Prime Your Audience for the Giving Season

By: Emily Ottaggio Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly […]