Grateful Patient Program
March 8, 2023
By: Paul St Onge In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their patient prospect pool and developing the grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships […]
March 6, 2023
By: Lisa Ng Our updated 2023 Digital Grateful Patient Report is now available to download! Many hospital foundations and health care nonprofits struggle to know how to best implement the digital component of a grateful patient program – mainly due to the complexity around data and having siloed technology. In our experience, […]
December 8, 2022
By: Emma Bentley Ruzicka We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are […]
November 29, 2022
By: Emma Bentley Ruzicka We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for digital grateful patient programs: Option 1: Campaign Style In this […]
November 10, 2022
By: Emma Bentley Ruzicka At the height of the coronavirus pandemic, people cheered for beleaguered healthcare workers as they returned home at the end of their shifts. The vast majority of these people had not been hospitalized, but they recognized the sacrifice and effort inherent to being a healthcare professional […]
August 11, 2022
By: Emily Ottaggio Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly […]