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January 19, 2023

Leveraging Instagram for Your Nonprofit

 By: Emma Bentley Ruzicka Instagram is now the world’s fourth most popular social media platform. With over 1 billion monthly users and 500 million daily users, savvy nonprofits are already putting the platform to good use. If your nonprofit hasn’t yet started an Instagram account, or if you have one […]
January 10, 2023

Doctor’s Day Webinar

Webinar: Online Fundraising Strategies for Doctor’s Day Thursday, January 19 at 1:00 p.m. ET Fundraising Healthcare Series with Doing Good Digital Did you know that Doctor’s Day is March 30, 2023? Match your physicians’ hard work and dedication with a well-planned fundraising strategy to show your gratitude. Join us for […]
January 5, 2023

How to Write Email Subject Lines That Donors Open

 By: Emma Bentley Ruzicka According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of […]
December 8, 2022

How To Create Compelling Content for Your Digital Grateful Patient Program

 By: Emma Bentley Ruzicka We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are […]
November 29, 2022

3 Options for Structuring Your Digital Grateful Patient Program

 By: Emma Bentley Ruzicka We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for digital grateful patient programs: Option 1: Campaign Style In this […]
November 10, 2022

6 Fundamentals for Creating a World-Class Digital Grateful Patient Program

 By: Emma Bentley Ruzicka At the height of the coronavirus pandemic, people cheered for beleaguered healthcare workers as they returned home at the end of their shifts. The vast majority of these people had not been hospitalized, but they recognized the sacrifice and effort inherent to being a healthcare professional […]
October 6, 2022

Mastering Mastercard’s Recurring Gift Requirements

Credit cards have undoubtedly made donating faster, easier and safer, but they’ve also added complexity for those of us on the receiving end of gifts. Ensuring that nonprofits are complying with credit card company requirements is a necessity for protecting our donors and assets. Mastercard recently updated its requirements to […]
May 26, 2022

Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors By: Darcy Hofmann When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation […]
May 5, 2022

Nonprofit Email Checklist: What To Do Before You Click Send

 By: Darcy Hofmann Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. With all of the work that goes into creating graphics, writing intriguing stories, and personalizing to different audience segments, […]