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September 12, 2024

5 of Our Favorite Year-End Fundraising Emails

The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.
May 23, 2024

3 Ways Nonprofits Can Empower Peer-to-Peer Fundraisers

Peer-to-peer (P2P) fundraising is a powerful tool for nonprofits to expand their reach and amplify their impact in the communities they serve. By mobilizing supporters to fundraise on their behalf, organizations can tap into expanded networks to garner support and awareness that might otherwise be out of reach. For P2P fundraising to be successful, it’s essential for nonprofits to provide their fundraisers with helpful resources and guidance to maximize their efforts.
May 7, 2024

Kick Start Your DIY Fundraising Program in 3 Easy Steps

DIY fundraising is a great way to get your truly dedicated supporters involved in your mission. Offering a peer-to-peer fundraising option allows them to feel like they’re part of the team and express their creativity. But once you’ve gone through all the hard work of building the DIY fundraiser that suits your organization’s needs, the next piece to consider is how to integrate this new feature into your overall fundraising strategy.
March 14, 2024

First Steps for Data Integration: How to Get Started

The biggest challenge we have as fundraisers isn’t asking for money, it’s knowing who to ask in the first place. And to do that we need data. Lots and lots of (necessary) data. Data is central to everything you do - the who, what, and when. How it’s organized and maintained impacts your ability to close a gift and report on progress. In this blog post, we talk about the importance of data integration and how to do it successfully.
February 29, 2024

3 Steps to Boost Acquisition During Your Awareness Month Campaigns

Many causes have designated awareness months (or weeks or days) for bringing attention to certain diseases or societal problems. Awareness months are a great time to cultivate and engage your audience. But they also offer a unique opportunity to reach new people with timely, relevant information. Adding an acquisition effort to your awareness month campaign allows your organization to not only raise awareness about your cause but also about you!
February 28, 2024

3 Ways to Record Donor Advised Fund Gifts in Raiser’s Edge NXT

Donor advised funds, also called DAFs, have become one of the most active charitable giving vehicles in philanthropy. Allowing donors to set aside funds and disburse grants to charitable organizations of their choosing has made this form of giving very attractive to donors. DAFs provide an incredible level of flexibility for supporters as well as extraordinary new opportunities for nonprofits. They are also difficult to navigate when recording gifts in your CRM, like Raiser’s Edge NXT. Today we are going to talk about 3 ways to record these in RE NXT.
January 8, 2024

Bring Your Prospecting to the Next Level: How to Create an Affinity Scoring Model

There are three aspects of a good prospect: Capacity, Inclination, and Affinity. As fundraisers, we live and breathe this terminology and know that building the pipeline to grow programs, portfolios, and, ultimately, revenue for the organization is one of our main focus areas. Let’s take a deeper dive into these three pieces of a good prospect and talk about some ways to layer in digital fundraising to boost results. In this blog post, you will learn how to create an affinity scoring model.
October 10, 2023

3 Email Segmentation Mistakes and How to Avoid Them

When it comes to email best practices, one of the hardest recommendations to get right is the segmentation of your email audience. Knowing where to start is the first hurdle. Implementing and evaluating email segmentation is key to delivering a personalized digital experience for your email audience, but what’s the best way to do it? Here are three of the most common mistakes we see with segmentation and tips for how to avoid them.
Doing Good Digital
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