Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Whatever the reason, it all comes down to receiving the wrong email with the wrong content at the wrong time. So what does it take to receive the right email at the right time? In this blog post, we will show you how to use data to segment your email list and grow relationships with your supporters for your organization.