Data Archives - Doing Good Digital

Data

February 9, 2024

Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
January 25, 2024

Tips to Successfully Implement Email Automation for Your Nonprofit

In the digital fundraising space, nonprofits are increasingly turning to innovative strategies to engage donors and streamline their operations. One such powerful tool gaining popularity is email automation. In this blog post, we'll explore the benefits of using email automation in digital fundraising and discuss the specific automation strategies that can elevate your nonprofit's outreach efforts.
January 8, 2024

Bring Your Prospecting to the Next Level: How to Create an Affinity Scoring Model

There are three aspects of a good prospect: Capacity, Inclination, and Affinity. As fundraisers, we live and breathe this terminology and know that building the pipeline to grow programs, portfolios, and, ultimately, revenue for the organization is one of our main focus areas. Let’s take a deeper dive into these three pieces of a good prospect and talk about some ways to layer in digital fundraising to boost results. In this blog post, you will learn how to create an affinity scoring model.
December 12, 2023

How to Embed a Luminate Online Survey on a WordPress Site

Data is like a treasure map – it guides you to the goldmine of insights! It's not just numbers and names; it's the secret sauce for making smart decisions and turning ‘I think' into ‘I know’! Whether you want to segment your email list or make other data-driven decisions, the data you collect holds endless potential to unveil patterns, trends, and insights. In this post, I’ll go over two ways to get data from your WordPress site into your Luminate Online instance by integrating both tools utilizing a Luminate Online survey.
November 14, 2023

Luminate Online Reports and How to Use Them

We've all heard of using data to boost fundraising, right? But what data do you need and which reports can help you get it? Luminate Online offers an extensive array of ready-made and custom reports at your disposal. These reports can help you track donor engagement, campaign performance and fundraising progress. With these insights, you can make data-driven decisions to improve your fundraising and marketing strategies. So, let’s dive right in!
September 19, 2023

How to Prevent Spam Donations in Luminate Online

Spam donations can have a significant impact on organizations, both financially and operationally. Learn how you can help prevent spam donations and mitigate the impact of fraud on your Luminate Online site.
September 1, 2023

How To Use Data To Segment Your Email List

Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Whatever the reason, it all comes down to receiving the wrong email with the wrong content at the wrong time. So what does it take to receive the right email at the right time? In this blog post, we will show you how to use data to segment your email list and grow relationships with your supporters for your organization.
August 16, 2023

Supercharge Your Year-End Digital Fundraising Campaign with Luminate Online

As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
August 2, 2023

7 Ways To Clean Up Constituent Lists

Are you overdue for a data clean-up? Take some time to tackle your constituent lists. We know this can be a super boring task, but come appeal time, you’ll be so glad you did it. We’ll walk you through some tips and tricks to get you started and help you clean up your constituent lists.