Data Archives - Doing Good Digital


June 20, 2024

Navigating the Google Ad Grant: A Comprehensive Guide for Nonprofits

Understanding the power of digital advertising can transform a nonprofit’s reach and impact. The Google Ad Grants program offers a remarkable opportunity by providing up to $10,000 USD per month in free search advertising. This guide will walk you through what the Google Ad Grant is, why it's beneficial, how to determine if your organization already has one, and how to effectively use and get started with your grant.
March 15, 2024

How to Add an Administrator to Luminate Online

At the heart of Luminate Online lies its ability to efficiently manage administrator accounts. These administrators are the backbone of your organization's online presence, entrusted with overseeing everything from donor management to campaign tracking. They play a crucial role in ensuring that your nonprofit operates smoothly and effectively within the Luminate Online ecosystem. In this guide, we'll walk through the steps on how to create an administrator record in Luminate Online.
March 14, 2024

First Steps for Data Integration: How to Get Started

The biggest challenge we have as fundraisers isn’t asking for money, it’s knowing who to ask in the first place. And to do that we need data. Lots and lots of (necessary) data. Data is central to everything you do - the who, what, and when. How it’s organized and maintained impacts your ability to close a gift and report on progress. In this blog post, we talk about the importance of data integration and how to do it successfully.
February 28, 2024

3 Ways to Record Donor Advised Fund Gifts in Raiser’s Edge NXT

Donor advised funds, also called DAFs, have become one of the most active charitable giving vehicles in philanthropy. Allowing donors to set aside funds and disburse grants to charitable organizations of their choosing has made this form of giving very attractive to donors. DAFs provide an incredible level of flexibility for supporters as well as extraordinary new opportunities for nonprofits. They are also difficult to navigate when recording gifts in your CRM, like Raiser’s Edge NXT. Today we are going to talk about 3 ways to record these in RE NXT.
February 9, 2024

Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
January 25, 2024

Tips to Successfully Implement Email Automation for Your Nonprofit

In the digital fundraising space, nonprofits are increasingly turning to innovative strategies to engage donors and streamline their operations. One such powerful tool gaining popularity is email automation. In this blog post, we'll explore the benefits of using email automation in digital fundraising and discuss the specific automation strategies that can elevate your nonprofit's outreach efforts.
January 8, 2024

Bring Your Prospecting to the Next Level: How to Create an Affinity Scoring Model

There are three aspects of a good prospect: Capacity, Inclination, and Affinity. As fundraisers, we live and breathe this terminology and know that building the pipeline to grow programs, portfolios, and, ultimately, revenue for the organization is one of our main focus areas. Let’s take a deeper dive into these three pieces of a good prospect and talk about some ways to layer in digital fundraising to boost results. In this blog post, you will learn how to create an affinity scoring model.
December 12, 2023

How to Embed a Luminate Online Survey on a WordPress Site

Data is like a treasure map – it guides you to the goldmine of insights! It's not just numbers and names; it's the secret sauce for making smart decisions and turning ‘I think' into ‘I know’! Whether you want to segment your email list or make other data-driven decisions, the data you collect holds endless potential to unveil patterns, trends, and insights. In this post, I’ll go over two ways to get data from your WordPress site into your Luminate Online instance by integrating both tools utilizing a Luminate Online survey.
November 14, 2023

Luminate Online Reports and How to Use Them

We've all heard of using data to boost fundraising, right? But what data do you need and which reports can help you get it? Luminate Online offers an extensive array of ready-made and custom reports at your disposal. These reports can help you track donor engagement, campaign performance and fundraising progress. With these insights, you can make data-driven decisions to improve your fundraising and marketing strategies. So, let’s dive right in!