Katy Spencer, Author at Doing Good Digital

Katy Spencer

February 19, 2024

3 Ways to Enhance your Major Giving Program with Digital Tactics

In the ever-evolving landscape of fundraising, adding digital tactics into your mid/major giving strategy opens new avenues for engagement, outreach, and impact. Additionally, the opportunity to automate digital touches will lighten the load on your gift officers and give you powerful insights into your higher-level prospects. In this blog post, we provide you with ways you can enhance your major giving program.
February 9, 2024

Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
September 7, 2023

Elevate your Digital Fundraising with Our Favorite Canva Tips

In the dynamic world of digital fundraising, captivating visuals can make all the difference. When it comes to creating stunning graphics that leave a lasting impact, Canva is a game-changing and FREE tool for nonprofits. Join us as we explore some of our favorite Canva tips and tricks to discover how you can easily elevate your designs and transform your digital fundraising efforts.
August 22, 2023

Mastering Grateful Patient Interviews for Hospital Fundraising: Crafting Emotionally Resonant Stories

In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
August 16, 2023

Supercharge Your Year-End Digital Fundraising Campaign with Luminate Online

As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
June 2, 2023

Raiser’s Edge NXT: Lists and Queries 101

Data is a powerful tool. There is so much insight to be gained from your nonprofit’s unique data set. Raiser’s Edge NXT has three ways for you to gather and customize the presentation of that data. In this blog post, we share a few of our favorite ways to use these tools.
April 25, 2023

Download Your Digital Fundraising Strategies Guide

Our Digital Fundraising Strategies Guide will help you evaluate your technology, implement a donor journey and report on the results.
April 21, 2023

3 Ways to Improve Your Fiscal Year End Campaign

Fiscal year end giving is not necessarily important for your donors. Here are some tips to look through the donor’s eye to solicit donations.
July 28, 2022

Make Your Fundraising Reports Shine with Google Data Studio

Raise your hand if you are expected to show the results of your fundraising efforts to your CEO or board? Everyone probably has their hand up right now. Now, keep your hand up if the information for those reports comes from multiple sources.  Exactly! Having the ability to visualize your […]