In the ever-evolving landscape of fundraising, adding digital tactics into your mid/major giving strategy opens new avenues for engagement, outreach, and impact. Additionally, the opportunity to automate digital touches will lighten the load on your gift officers and give you powerful insights into your higher-level prospects. In this blog post, we provide you with ways you can enhance your major giving program.

Work Smarter, Not Harder

Fundraising isn’t just about acquiring donations; it’s about building lasting relationships. That can become overwhelming and even daunting to many organizations based on staff capacity. Let your digital tool help you! Using automations to create cultivation journeys can help “prescreen” higher-level donors while also playing a vital role in expressing gratitude, keeping donors informed, and maintaining a strong connection. Then once engagement occurs, it can be funneled to a gift officer producing a warm lead. 

TIP: These automations can be set up in a variety of ways, but one of our favorites is to mimic the look and feel of a message coming from Outlook using a very personal tone of voice.

Enhanced Segmentation

One size does not fit all, especially in major giving. Digital tools allow organizations to segment their donor base effectively and tailor campaigns to specific audiences. Personalized communication, based on donor preferences and behavior, enhances the likelihood of major donors feeling a deeper connection to the cause. 

TIP: Make sure your email tool can help you capture those preferences and behaviors. 

Multi-Channel Magic

By integrating digital strategies with traditional approaches, like direct mail, organizations can maximize their reach and impact, ensuring that major donors receive consistent and engaging messages across platforms. You can even add fun personalized additions to your direct mail campaigns such as personalized notes, attaching business cards, using higher-end paper and much more. 

TIP: Did you know many direct mail firms can create personalized fonts of your gift officer’s handwriting to further customize the note? 

Final Words

As you navigate the complexities of fundraising in the digital age, integrating digital strategies into your major giving program is no longer optional—it’s essential for success. We understand that there are a lot of technical decisions and setup involved in making this process work. That is why we are here! We specialize in digital journey mapping – from strategy to implementation. Contact us to get started!