Campaign Ideas Archives - Doing Good Digital

Campaign Ideas

June 25, 2025
Published by Katy Spencer on June 25, 2025
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Why Digital Maturity Matters More Than Ever in Fundraising

In the nonprofit world, results matter. They fuel your mission, fund your programs, and build the trust of donors and stakeholders. And as the 2025 Blackbaud Status of Fundraising report makes clear: digital maturity is one of the strongest predictors of fundraising success.
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June 20, 2025
Published by Kyle Hall on June 20, 2025
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Mid-Campaign Email Pivots That Boost Fundraising Results

You’ve launched your campaign. The emails are out. Ads are running. The landing page is live. And then… the results start trickling in and they’re underwhelming. Don’t panic. Pivot.
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April 9, 2025
fork in the road
Published by Darcy Hofmann on April 9, 2025
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3 Reasons Why A/B Testing Matters

A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
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February 11, 2025
Tree in orchard loaded with Oranges
Published by DGDAdmin on February 11, 2025
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5 Email Segments to Use in 2025 – With Sample Copy

In nonprofit fundraising, donors are at the heart of moving our work forward. Their support drives our progress and makes our mission possible. Showing appreciation is not just a courtesy — it’s a cornerstone of building pivotal relationships and a robust digital fundraising strategy. In nonprofit email strategy specifically, segmentation is key in building lasting connections, communicating more effectively, and strengthening your network to maximize impact.
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February 5, 2025
Signpost on rocky coastline
Published by Alexa McManus on February 5, 2025
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Make Unsubscribes Work for You: Tips for Nonprofits

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
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January 3, 2025
Man standing at the top of a mountain
Published by Katy Spencer on January 3, 2025
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Our Top Blog Posts of 2024

2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
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December 18, 2024
Published by DGDAdmin on December 18, 2024
Categories

How to Use Data to Drive Success in Digital Fundraising

Thanks to today’s digital age, nonprofits have a powerful tool to boost engagement, increase donations, and create a stellar fundraising program: data. With more and more donors moving to online giving, nonprofits have access to more critical information that they can use to improve the donor experience and advance fundraising efforts.
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November 20, 2024
Published by DGDAdmin on November 20, 2024
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3 Digital Fundraising Trends to Watch for 2025

We are living in the future of digital fundraising. Innovations like artificial intelligence (AI) are transforming how we as nonprofits operate and how we connect with our audience. It can feel hard to keep up! But to keep donors engaged and revenue growing, it’s a wave we must ride. 
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October 25, 2024
keyboard with giving tuesday heart
Published by DGDAdmin on October 25, 2024
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How to Prepare for a Giving Tuesday in December

In the world of digital fundraising, things move especially fast. And a December Giving Tuesday means it’s going to be even faster. Although we have a few more days to prepare this year (which can make a big difference), once it’s here, it’s time to run! Here's what we're doing with our clients to prepare.
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