December 3, 2025
The fourth quarter of the year is upon us. For many non-profits, this means it’s game time for reaching annual fundraising revenue goals through a variety of compelling giving season campaigns.
November 13, 2025
As we are quickly approaching Giving Tuesday, here is a round-up of some of our favorite posts to review as you plan for the campaign.
September 19, 2025
Gamify year-end fundraising with trackable, digital-only tactics like SMS mini-games, quizzes, countdowns, and giving carts to boost donor engagement.
July 29, 2025
Millennials care about impact. They want transparency. And they give—but only when it feels real.
June 25, 2025
In the nonprofit world, results matter. They fuel your mission, fund your programs, and build the trust of donors and stakeholders. And as the 2025 Blackbaud Status of Fundraising report makes clear: digital maturity is one of the strongest predictors of fundraising success.
June 20, 2025
You’ve launched your campaign. The emails are out. Ads are running. The landing page is live. And then… the results start trickling in and they’re underwhelming. Don’t panic. Pivot.
April 9, 2025
A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
February 11, 2025
In nonprofit fundraising, donors are at the heart of moving our work forward. Their support drives our progress and makes our mission possible. Showing appreciation is not just a courtesy — it’s a cornerstone of building pivotal relationships and a robust digital fundraising strategy. In nonprofit email strategy specifically, segmentation is key in building lasting connections, communicating more effectively, and strengthening your network to maximize impact.
February 5, 2025
Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression.
The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
