Digital Campaigns
What does our Digital Campaign Service include?
We love a good appeal, especially when it is more than just an email. Our campaign planning addresses digital channels like email, social, paid, landing pages and SMS. We become and integral part of your fundraising team with weekly check-ins and status reports. We can take all aspects of any digital direct response campaign off your plate - from planning, writing, designing, implementing, testing, and reporting - or we can work as a team and split up tasks as needed.
We are a part of your team
Digital Strategy
Sometimes not every appeal is designed to capture donations. We will develop a three-phase strategy that enhances acquisition, retention, engagement.
Copywriting
Craft compelling and engaging content that captures your organization's voice and resonates with your audience, driving increased donor engagement and support.
Design
Create visually stunning and effective designs that enhance your campaigns, ensuring your messages are both impactful and memorable.
Implementation
Implement custom email templates, landing pages, donation forms that optimize donor interactions.
Quality Assurance
Leverage our expertise to fully test every message in all channels, including ensuring your message is accessible to all.
Social Media
Create a complimentary campaign to your fundraising efforts or use social media to target potential donors and grow your list.
"In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
"As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
“Thank goodness for a Blackbaud webinar and Paul’s offer for a free 30-minute consultation! We had just implemented Luminate Online and were facing a steep learning curve. Partnering with DGD soon after has helped us grow our digital infrastructure faster and with better quality. Their strategists and technical experts help us determine what to do now, what to do next, and how to incrementally operationalize our goals for digital communications and online giving. Doing Good has helped us tackle countless projects, large and small, from redesigning our giving forms and email templates to launching an entire Supporter Center and donor acquisition strategy. They’re always an extension of our team but when our Luminate manager was on parental leave for several months, we didn’t skip a beat because DGD staff stepped in to provide coverage for even the day-to-day work. I’m grateful for the ongoing support Doing Good provides and, best of all, they’re just fun people to work with!”
Discover how others used Digital Campaigns to reach their goals:
- Doing Good Digital worked with Joslin Diabetes on a Doctors’ Day campaign as part of their overarching donor and patient journey project by adding a note of gratitude element to the campaign.
- Doing Good Digital worked with Richstone Family Center to develop a Giving Tuesday and end-of-year strategy that would focus on their branded angel campaign.
- We created successful and robust Giving Tuesday and End of Year fundraising campaign for Cedars-Sinai.
Are your donation forms accessible to all?
Ensuring that your donation form is accessible is essential for inclusivity, for reaching as many potential donors as possible, for legal reasons, and for improved SEO. By following best practices, you can ensure your donation forms are meeting the WCAG Accessibility guidelines. Not sure where to start?
In our Donation Form Accessibility Checklist, we show you how to:
- Provide clear instructions by using labels and placeholders
- Make sure the color contrast is sufficient
- Limit the amount of ‘required’ fields
- Provide alternative text for images
- Test your form with assistive technology
- Use an accessibility checker tool
Need help implementing your Digital Campaigns?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Campaigns:
7 Simple Mid-Campaign Adjustments for Better Results
Sometimes, even the best-planned fundraising campaigns need a little extra push halfway through to reach their goals. Maybe the donations aren’t coming in as quickly as expected, or perhaps donor engagement is lower than anticipated. The good news is that adjusting your approach mid-campaign is not only possible, but it’s often the key to success. Recently, we faced this exact scenario with a client. After reviewing the campaign’s progress, we noticed that it was falling short of expectations in terms of revenue and number of gifts. Rather than waiting and hoping things would turn around on their own, we worked with the client to make strategic changes that helped drive better results. Here are the steps we took to achieve that.
5 of Our Favorite Year-End Fundraising Emails
The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.
Why Grateful Patient Engagement is More Powerful than Revenue
As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
