Digital Strategy for Healthcare
What does Digital Strategy include?
Our digital programs go beyond direct mail companion emails
Digital Grateful Patient
Enhance the donor experience by engaging patients at the right moment, turning gratitude into support.
Donor Journey
Craft personalized donor paths that capture and sustain interest, maximizing donor retention and value —automating and streamlining along the way.
Mid Level Journey
Target mid-level prospects with tailored communications and engagement to promote upgrades or warm them up for 1:1 outreach.
Additional Automations
Leverage automation to maintain consistent communication and efficiently manage donor interactions.
Artificial Intelligence
Utilize artificial intelligence to analyze your historical campaigns and results, so that we can create content that is relevant and more likely to convert. Leveraging our healthcare experience paired with AI results is a winning combination.
Discover how others used Digital Strategy to reach their goals:
- International Medical Corps (IMC) has the goal of growing their recurring giving program. As an organization that responds to emergencies around the world, having a strong base of recurring donors helps them plan ahead, act quickly, and maintain support even when the news cycle shifts. They knew there were donors in their database who would likely say yes to a monthly gift—they just needed a better way to find them and communicate with them.
- The Coast Guard Foundation wanted to close out the year by helping supporters clearly see the real-world impact of their generosity—beyond a single donation or campaign. Their goal was to launch MyImpact, a personalized experience that connected donor giving to tangible outcomes like scholarships, rescues, and family support, while setting the stage for stronger engagement in 2026 and beyond.
- Richstone Family Center depends on volunteers to support many of its programs, but their screening process involved a lot of manual work. Staff had to read through every application, figure out where someone might be a good fit, note any concerns, and then follow up to schedule interviews. It was effective, but time-consuming for Richstone staff, and it slowed down how quickly new volunteers could get involved.
Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
3 Ways to Prime Your Audience for the Giving Season
Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]
3 Models to Structure Your Digital Grateful Patient Program
We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.
How To Create Compelling Content for Your Digital Grateful Patient Program
We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are several types that can […]
