Digital Strategy for Healthcare
What does Digital Strategy include?
We partner with leading hospitals and foundations to implement digital grateful patient acquisition, annual giving, mid-level giving, and major-gift pipeline development initiatives. Our approach to personalization goes far beyond LYBUNT and SYBUNT segmentation, creating donor experiences shaped by each individual’s interests, interactions, and critical moments of gratitude.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- An eight-email welcome series built on a shared passion for kids, not the service line a patient came through.
- A personalized constellation gave year-end donors something to come back to.
- Inside the HTML Email Assistant, the tool that turns copy docs into production-ready HTML emails so client hours can go further.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
3 Ways to Prime Your Audience for the Giving Season
Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]3 Models to Structure Your Digital Grateful Patient Program
We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.How to Create Compelling Content for Your Digital Grateful Patient Program
We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are several types that can […]










