Digital Strategy for Healthcare
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- Nationwide Children’s Hospital Foundation wanted to increase the number of recurring donors through their online giving form. The goal was to encourage one-time donors to consider joining their community of monthly supporters by introducing a frictionless and engaging upsell experience directly within the donation process.
- As part of NYU Langone Health’s ongoing digital campaigns, we were looking for a new way to bring their AI storytelling to life, something that felt more interactive and personal than a typical email or landing page.
- To celebrate Nurses Week, NYU Langone Health wanted to create an engaging, interactive experience that both honored their nurses and inspired their community to take part. The goal was to design a digital space where supporters could share heartfelt messages of gratitude, connect with the larger NYULH community, and ultimately drive donations to support initiatives.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
3 Ways to Prime Your Audience for the Giving Season
Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]3 Models to Structure Your Digital Grateful Patient Program
We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.How To Create Compelling Content for Your Digital Grateful Patient Program
We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are several types that can […]










