Email Marketing Archives - Doing Good Digital

Email Marketing

March 2, 2023

Best Practices for Matching Gifts

You secured a matching gift from a major donor, now what? Whether the matching gift is from a sponsor or an individual, there are a few ways you can use the donation to drive more engagement. We’ll take you through the key best practices for using matching gifts in your […]
January 5, 2023

How to Write Email Subject Lines That Donors Open

According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]
September 21, 2022

How to Prepare Your Nonprofit for Giving Tuesday

It’s that time of the year again – Giving Tuesday! It’s time to start preparing for Giving Tuesday. Did you know that Giving Tuesday is one of the top five online giving days of the year? This is a great opportunity for your nonprofit to raise brand awareness, tap into […]
June 30, 2022

4 Crucial Tactics for a Successful Donor Journey

Did you know the most important communication you can have with your donors is right after they make a gift? Think about it. They are happy. They saved puppies. They helped a kid in need. They feel good! Now imagine that they never heard from you again until you ask […]
May 26, 2022

Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation in which they […]
May 5, 2022

Nonprofit Email Checklist: What To Do Before You Click Send

Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. But we have a nonprofit email checklist that can help. With all of the work that goes into creating graphics, writing intriguing […]
March 4, 2021

5 Emails to Add to Your Annual Campaign Calendar

Is your nonprofit fully leveraging and maximizing the emails you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of emails you can utilize […]
January 19, 2021

5 Tips for Your Nonprofit Email Welcome Series

Are you a nonprofit looking to increase engagement with your new donors? In this blog post, you will find the most important things you need in your welcome email series. Whether your new supporter is a first-time donor, volunteer, or newsletter subscriber – THIS is your chance to create a nurturing […]
January 24, 2019

How to Keep Your Emails from Going to Spam

How do your non-profit emails break through the noise? How do you make sure your emails get into your constituent’s inbox AND get opened?  There are many best practices to consider when building your email campaign using segmentation, timing, and content – but we often forget about the other things that […]