Fundraising Strategy Archives - Doing Good Digital

Fundraising Strategy

April 10, 2024

The Digital Evolution of DAFs: A Conversation with Chariot’s Mitch Stein

Today we are taking a deep dive into the world of Donor Advised Funds (DAFs) and their impact on nonprofit fundraising. Thankfully, I've had the chance to chat with Mitch Stein, Head of Strategy at Chariot, to shed some light on the topic. So, grab a cup of coffee, and let's get into the enlightening world of DAFs and digital giving.
April 5, 2024

6 Tips for Ensuring Accessibility & Inclusivity in Your Nonprofit’s Digital Assets

In the rapidly evolving digital landscape, accessibility, inclusivity, and functionality are not just buzzwords—they're essential components of any online presence. As we continue to shift towards a more digital-centric world, the need to ensure that websites, fundraisers, and forms are accessible to everyone, including those with disabilities, becomes increasingly critical.
March 27, 2024

6 Ways to Set Up Grateful Patient Emails for Successful Deliverability

For hospital foundations, grateful patient emails are a pivotal strategy for expanding your donor base and appreciating dedicated caregivers. When you obtain a list of email addresses, it's crucial that your carefully crafted messages are successfully delivered. Let’s look at how to optimize email deliverability while adhering to regulations and honoring your audience.
February 29, 2024

3 Steps to Boost Acquisition during your Awareness Month Campaigns

Many causes have designated awareness months (or weeks or days) for bringing attention to certain diseases or societal problems. Awareness months are a great time to cultivate and engage your audience. But they also offer a unique opportunity to reach new people with timely, relevant information. Adding an acquisition effort to your awareness month campaign allows your organization to not only raise awareness about your cause but also about you!
February 19, 2024

3 Ways to Enhance your Major Giving Program with Digital Tactics

In the ever-evolving landscape of fundraising, adding digital tactics into your mid/major giving strategy opens new avenues for engagement, outreach, and impact. Additionally, the opportunity to automate digital touches will lighten the load on your gift officers and give you powerful insights into your higher-level prospects. In this blog post, we provide you with ways you can enhance your major giving program.
February 13, 2024

5 Digital Enhancements for your Direct Mail Program

Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
February 9, 2024

Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
February 6, 2024

Weighing the Pros and Cons of Doctors’ Day

In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.