Fundraising Strategy Archives - Doing Good Digital

Fundraising Strategy

September 12, 2024
Typewriter that says You've got mail
Published by DGDAdmin on September 12, 2024
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5 of Our Favorite Year-End Fundraising Emails

The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.
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September 6, 2024
Hospital caregiver holding hands in the shape of a heart
Published by Hailey Westrick on September 6, 2024
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Why Grateful Patient Engagement is More Powerful than Revenue

As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
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August 29, 2024
cedar tree sappling
Published by Hailey Westrick on August 29, 2024
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How to Grow Your Email List

Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.
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August 27, 2024
Person typing on computer
Published by Katy Spencer on August 27, 2024
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Our Favorite Tricks to Boost Email Engagement

Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.
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August 22, 2024
Strings of lightbulbs
Published by Kelly Sterner on August 22, 2024
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The Anatomy of a Creative Brief

In the fast-paced world of digital fundraising, clarity and precision are key to delivering impactful campaigns. The success of a project often hinges on one critical document: the creative brief. This seemingly simple document is the cornerstone of any effective marketing or fundraising strategy, guiding the team from initial concept through to final implementation or activation.
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August 16, 2024
Sparklers
Published by Darcy Hofmann on August 16, 2024
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Enhance Your Donor Retention with an Anniversary Automation

In the competitive landscape of nonprofit fundraising, donor retention is often the key to sustained success. While attracting new donors is essential, the cost of acquisition is significantly higher than the cost of retaining existing ones. That’s why nonprofits are increasingly turning to innovative strategies like anniversary automation to keep their donors engaged and loyal.
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August 2, 2024
sky view from inside a valley
Published by Hailey Westrick on August 2, 2024
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How to Approach Email Solicitations for Recently Discharged Patients

n the realm of healthcare fundraising, the approach to engaging recently discharged patients through email solicitation series is crucial. Finding the balance between welcoming a new person into the fold and effectively soliciting donations requires strategic thought and careful execution. This blog post explores the key components of crafting an effective email solicitation series for recently discharged patients.
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July 18, 2024
This is the sign you are looking for
Published by Hailey Westrick on July 18, 2024
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Embracing Digital Transformation: How Nonprofits Can Thrive with a Digital Agency Partner

A healthy and diverse fundraising revenue stream is essential for building a foundation of longevity. If your organization heavily relies on direct mail to drive your program forward, it might be the right time to consider how your program could evolve by adding a digital agency partner to the team. This strategic addition can bring fresh perspectives, innovative strategies, and new channels to explore, ensuring your fundraising efforts remain robust and adaptable in an ever-changing landscape.
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July 17, 2024
checklist
Published by Alexa McManus on July 17, 2024
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How to Streamline Your Quality Assurance Process

Ensuring your digital assets—like websites, donation forms, emails, and online content—are up to par is essential for any organization. It can be a bit tricky with limited resources and budget constraints, but an efficient Quality Assurance (QA) process is key to maintaining credibility and achieving your mission. Here's how you can streamline your QA process effectively and with ease.
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