The end-of-year fundraising season is more competitive than ever. With inboxes overflowing and attention scarce, your digital appeals need fresh ideas to acquire new donors and re-engage lapsed supporters. This post uncovers key digital fundraising trends for email and landing pages—fully trackable and backed by data—so you can distinguish your year-end campaign from the rest.
A rebrand can feel like a huge lift—new logo, colors, fonts, and messaging all need to come together across your channels. If you’re using Blackbaud Luminate Online® (LO), that rebrand extends into your donation forms, Blackbaud TeamRaiser® events, emails, and every other supporter touchpoint.
If your nonprofit’s digital strategy ends at donor acquisition, you’re leaving money—and meaningful relationships—on the table. Retaining donors in digital channels isn’t just about sending another email or posting a thank-you on Instagram. It’s about using data, creative storytelling, and tech-enabled touchpoints to forge a lasting, emotional connection. In this post, we’ll cover practical digital donor retention best practices—plus innovative tactics you haven’t tried yet—to help you turn one-time givers into lifelong champions.
Direct mail is having a major moment in 2025. While some nonprofits still consider it a traditional channel, the most successful organizations are using new technology, data, and design to transform direct mail into a multi-sensory, omnichannel powerhouse. In this blog post, we’ll explore seven of the most innovative direct mail fundraising tactics being used today—and how digital complements and amplifies each one. If you're looking to refresh your approach and drive stronger results, these ideas can help you bridge the gap between tactile mail and digital engagement.
Email marketing is still one of the best ways for hospitals and non-profits to engage with supporters and drive donations. 26% of donors say email is what motivated them to give. It’s no secret that email is the best way to reach your audience but beyond writing great copy, it takes thoughtful design to bring it all together.
If you’ve ever stared at a blank screen wondering how to write a fundraising email that doesn’t feel stiff or robotic, you’re not alone. Asking someone for money—especially over email—can feel awkward. But with a little strategy, it becomes easier.
At Doing Good Digital, we’re always looking for the best tools to help nonprofits engage their supporters in meaningful, scalable ways. That’s why we’re big fans of Engaging Networks’ Marketing Automation features. Whether it’s welcoming new supporters, reactivating disengaged ones, or converting campaigners into donors, this robust automation suite empowers organizations to craft thoughtful, data-driven journeys with ease.
The new Peer-to-Peer (P2P3) fundraising module in Engaging Networks is a game-changer for nonprofit digital fundraising. Let’s walk through some of our favorite features of P2P3 and how they empower nonprofits to create dynamic, branded fundraising experiences.