Hailey Westrick, Author at Doing Good Digital

Hailey Westrick

September 6, 2024
Hospital caregiver holding hands in the shape of a heart
Published by Hailey Westrick on September 6, 2024
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Why Grateful Patient Engagement is More Powerful than Revenue

As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
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August 29, 2024
cedar tree sappling
Published by Hailey Westrick on August 29, 2024
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How to Grow Your Email List

Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.
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August 2, 2024
sky view from inside a valley
Published by Hailey Westrick on August 2, 2024
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How to Approach Email Solicitations for Recently Discharged Patients

n the realm of healthcare fundraising, the approach to engaging recently discharged patients through email solicitation series is crucial. Finding the balance between welcoming a new person into the fold and effectively soliciting donations requires strategic thought and careful execution. This blog post explores the key components of crafting an effective email solicitation series for recently discharged patients.
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July 18, 2024
This is the sign you are looking for
Published by Hailey Westrick on July 18, 2024
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Embracing Digital Transformation: How Nonprofits Can Thrive with a Digital Agency Partner

A healthy and diverse fundraising revenue stream is essential for building a foundation of longevity. If your organization heavily relies on direct mail to drive your program forward, it might be the right time to consider how your program could evolve by adding a digital agency partner to the team. This strategic addition can bring fresh perspectives, innovative strategies, and new channels to explore, ensuring your fundraising efforts remain robust and adaptable in an ever-changing landscape.
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February 13, 2024
Published by Hailey Westrick on February 13, 2024
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5 Digital Enhancements for your Direct Mail Program

Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
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February 6, 2024
Published by Hailey Westrick on February 6, 2024
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Weighing the Pros and Cons of Doctors’ Day

In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
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