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December 8, 2022
By: Emma Bentley Ruzicka We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are […]
November 10, 2022
By: Emma Bentley Ruzicka At the height of the coronavirus pandemic, people cheered for beleaguered healthcare workers as they returned home at the end of their shifts. The vast majority of these people had not been hospitalized, but they recognized the sacrifice and effort inherent to being a healthcare professional […]
August 11, 2022
By: Emily Ottaggio Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly […]
June 30, 2022
By: Katy Spencer Did you know the most important communication you can have with your donors is right after they make a gift? Think about it. They are happy. They saved puppies. They helped a kid in need. They feel good! Now imagine that they never heard from you again […]