strategy

November 29, 2022

3 Options for Structuring Your Digital Grateful Patient Program

 By: Emma Bentley Ruzicka We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for digital grateful patient programs: Option 1: Campaign Style In this […]
November 10, 2022

6 Fundamentals for Creating a World-Class Digital Grateful Patient Program

 By: Emma Bentley Ruzicka At the height of the coronavirus pandemic, people cheered for beleaguered healthcare workers as they returned home at the end of their shifts. The vast majority of these people had not been hospitalized, but they recognized the sacrifice and effort inherent to being a healthcare professional […]