Fundraising Trends Archives - Doing Good Digital

Fundraising Trends

February 5, 2025
Signpost on rocky coastline
Published by Alexa McManus on February 5, 2025
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Make Unsubscribes Work for You: Tips for Nonprofits

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
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January 3, 2025
Man standing at the top of a mountain
Published by Katy Spencer on January 3, 2025
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Our Top Blog Posts of 2024

2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
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August 27, 2024
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Published by Katy Spencer on August 27, 2024
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Our Favorite Tricks to Boost Email Engagement

Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.
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August 2, 2024
sky view from inside a valley
Published by Hailey Westrick on August 2, 2024
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How to Approach Email Solicitations for Recently Discharged Patients

n the realm of healthcare fundraising, the approach to engaging recently discharged patients through email solicitation series is crucial. Finding the balance between welcoming a new person into the fold and effectively soliciting donations requires strategic thought and careful execution. This blog post explores the key components of crafting an effective email solicitation series for recently discharged patients.
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July 18, 2024
This is the sign you are looking for
Published by Hailey Westrick on July 18, 2024
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Embracing Digital Transformation: How Nonprofits Can Thrive with a Digital Agency Partner

A healthy and diverse fundraising revenue stream is essential for building a foundation of longevity. If your organization heavily relies on direct mail to drive your program forward, it might be the right time to consider how your program could evolve by adding a digital agency partner to the team. This strategic addition can bring fresh perspectives, innovative strategies, and new channels to explore, ensuring your fundraising efforts remain robust and adaptable in an ever-changing landscape.
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June 10, 2024
person climbing up rocky steps
Published by Zach Bines on June 10, 2024
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How to Enhance the Donor Experience with Multi-Step Donation Forms

Discover the benefits of multi-step donation forms for enhancing user experience, increasing engagement, and optimizing donor conversions. Learn how to balance complexity and simplicity to boost your fundraising success.
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October 9, 2023
Person text messaging on cell phone
Published by Darcy Hofmann on October 9, 2023
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Grow Your Nonprofit’s Outreach: 5 Easy Steps to Embrace SMS Messaging

Email and social media are the workhorses of digital fundraising. If you haven’t begun an SMS program, now is the time to get started. According to EZTexting, text marketing messages have an open rate of 98%. This quick and easy guide, we'll show you how to seamlessly integrate SMS messaging into your digital campaign strategy. It's time to boost your nonprofit's impact!
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June 19, 2023
Lights hanging from the ceiling
Published by Elissa Hays on June 19, 2023
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The Power of AI Technology in Digital Fundraising

Technology shouldn’t replace human emotions and thoughts, but rather be used to enhance our strategies to reach our audiences. In this blog post, we will discuss the power of AI technology in digital fundraising.
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