It really does feel a little bit like we are living in the fictional world of The Terminator. Although AI (Artificial Intelligence) technology is rather new, it is something that can be utilized to revolutionize digital fundraising in many aspects if done correctly. Technology shouldn’t replace human emotions and thoughts, but rather be used to enhance our strategies to reach our audiences. In this blog post, we will discuss the power of AI technology in digital fundraising.
So, your first question is probably this: How can this technology help my nonprofit organization? This technology is being implemented within many marketing tools that you are already using. Let’s take a look at how to use them and what the benefits are.
Content and Subject Line Generators
Many email platforms now have built-in subject line generators. One of the most important aspects of email marketing is the subject line – it is the first impression of the email to the recipient. So, if you have an alluring subject line, the receiver of the email is much more likely to open and engage with the content within.
There are also tools that can help to create or enhance content for the email message. While you know your audience best, email marketing content generators are a great resource to get those creative juices flowing.
When marketing to a wide spectrum of audiences, it’s important to remember that people’s interests are piqued differently. While many are much more interested in the content, some are pulled in by the visual experience.
There are now tools that utilize AI technology to enhance imagery and can help to make it clean and appealing quickly. Both Photoshop and Canva are great places to start. Both image editors have features that are able to take an image file and add, remove, blend and more by simply typing in what you are hoping to see. Fun, clickable photos can often be the way to your audience’s heart.
TIP: Do you need a header image, but your photo is not wide enough? Photoshop can easily extend your image using AI tech to generate a background that matches what is already there!
There is a reason that people gravitate to your organization, and it is likely because of your purpose, mission and who you are as a nonprofit. But how do you continue to convey your important message effectively? The key is your voice. Every mission has a voice and that is what is really speaking to your audience. There are now AI-generated voice enhancers that can help you to find the tone and voice that can captivate your audience.
TIP: Litmus has a great starting point for you to try out and find your organizational voice. Use these tools to A/B test some different options with your audience!
Donation Level Automation
Fundraise Up offers a great service that utilizes AI technology to provide custom ask arrays to donors and protect your organization from fraud. If you are just getting started with your campaign or gift asks, this might be a great tool for your organization. Every nonprofit has a wide spectrum of donors and audiences so this service can really target the best asks for each person.
With behavioral learning, the AI in this platform can help you to determine the best ask amount and will also generate an upsell of recurring donations. Additionally, Fundraise Up can help to detect fraud and questionable activity that is based on user behavior, network traffic, and transaction data.
All of these great tools can help to further the goals of your organization’s marketing and fundraising. AI technology continues to flourish and grow every day. Instead of fearing a potential Terminator situation, we can embrace the new and unknown and allow it to further our mission and purpose.
If you are interested in learning more or testing out some AI-generated content to spark your marketing creativity, reach out to one of our Senior Consultants today!