Email and social media are the workhorses of digital fundraising. If you haven’t begun an SMS messaging program, now is the time to get started. According to EZTexting, text marketing messages have an open rate of 98%. This quick and easy guide, we’ll show you how to seamlessly integrate SMS messaging into your digital campaign strategy. It’s time to boost your nonprofit’s impact!
Step 1: Compliance and Opt-in Procedures
In the U.S. there are set regulations around marketing SMS messages. For instance, TCPA in the U.S. requires organizations to gain explicit consent from your supporters. Craft those opt-in messages like a pro, and remember to keep it simple and compelling. You are also required to have a clear opt-out message and honor that user’s choice to be removed.
Step 2: Choosing an SMS Platform
Now, it’s time to pick your SMS partner. There are plenty of SMS platforms out there, so take your time to find the one that suits your needs. Look for features, pricing, and scalability, but don’t forget to check if it plays nice with your existing CRM systems and tools.
Step 3: Building Your SMS Subscriber List
You’ve got the green light, and your platform is ready to roll. First you have to get supporters to join you! Use website sign-up forms, email footers, run social media campaigns, and use signage at events to collect those mobile numbers. Just remember to be transparent and respect privacy concerns.
Step 4: Crafting Engaging SMS Campaigns
Craft your SMS content with brevity and clarity in mind. Your supporters are busy folks, so keep it short and sweet. Use compelling calls-to-action and sprinkle in some personalization for that extra oomph. As you first get started, aim to send two calls-to-action and two news updates or actions alert per month. Consider sending an onboarding series. Test adding SMS messages in your existing campaigns, like for Giving Tuesday or Year End. Don’t forget to segment your list and target different groups with tailored messages.
Step 5: Analyzing and Optimizing Campaigns
Track and analyze your SMS campaign metrics like open rates, click-through rates, and conversions. Don’t be afraid to A/B test different messages and timing. Remember, optimization is an ongoing journey!
Even if you’re not ready to start sending SMS messages, start collecting mobile phone numbers today. By starting now you can watch your engagement and support soar. Your mission is too important to be missed – one text at a time.
Get Started with SMS Messaging!
Need help figuring out how to fit SMS into your overall digital fundraising strategy. We can help! Reach out and let’s talk about your goals.