June 6, 2025
When building donation pages with Engaging Networks, choosing the right payment gateway is a critical decision that affects both donor experience and internal operations.
April 9, 2025
A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
March 7, 2025
Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
November 7, 2024
IThe FTC recently updated its longstanding Negative Option Rule, now called the Rule Concerning Recurring Subscriptions and Other Negative Option Programs, to strengthen protections for consumers. This update is designed to curb misleading enrollment and billing practices in subscription models. For nonprofits with monthly giving programs, these new regulations are a timely reminder to ensure donor experiences are transparent and cancellation processes are straightforward.
August 16, 2024
In the competitive landscape of nonprofit fundraising, donor retention is often the key to sustained success. While attracting new donors is essential, the cost of acquisition is significantly higher than the cost of retaining existing ones. That’s why nonprofits are increasingly turning to innovative strategies like anniversary automation to keep their donors engaged and loyal.
June 20, 2024
Understanding the power of digital advertising can transform a nonprofit’s reach and impact. The Google Ad Grants program offers a remarkable opportunity by providing up to $10,000 USD per month in free search advertising. This guide will walk you through what the Google Ad Grant is, why it's beneficial, how to determine if your organization already has one, and how to effectively use and get started with your grant.
June 12, 2024
Email marketing is the cornerstone of any nonprofit organization's digital outreach strategy. Crafting compelling emails is made simpler with Blackbaud Luminate Online's drag-and-drop email builder, eliminating the need to delve into complex HTML code. In this blog post, we'll delve into the features and functionalities of this versatile tool while addressing some common challenges encountered by users.
May 17, 2024
In the dynamic world of nonprofit fundraising, maintaining and increasing donor engagement is crucial. Blackbaud Luminate Online offers a robust suite of tools that empower organizations to create a more personalized experience for their donors. By tailoring interactions based on individual preferences and behaviors, nonprofits can foster deeper connections, ultimately driving more effective fundraising efforts. Here’s how Blackbaud Luminate Online can help enhance the donor experience through personalization.
April 30, 2024
In the nonprofit sector, where the imperative is to make a significant impact with often limited resources, the integration of advanced technologies such as artificial intelligence (AI) marks a pivotal shift. A prime example of this evolution is the partnership between Engaging Networks and Accessible Intelligence, which not only highlights the capabilities of AI to augment nonprofit initiatives but also provides critical insights into the effectiveness of data-driven strategies.
