Darcy Hofmann, Author at Doing Good Digital

Darcy Hofmann

November 28, 2023

Implementing A/B Testing for Optimal Fundraising Results

In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.
November 7, 2023

First Steps for Maximizing Digital Fundraising on Blackbaud’s Luminate Online: A Step-by-Step Guide

You’ve made it over the hurdle of launching your new digital fundraising platform–Blackbaud’s Luminate Online. Whether you're a newcomer to Luminate Online or seeking ways to optimize your digital fundraising strategies, this guide is tailored to you.
October 25, 2023

What’s New in Blackbaud Luminate Online: October 2023 Release Notes

If you are a Luminate Online user, you can find product updates in their quarterly Release Notes. Find the latest updates to revolutionize your nonprofit's online presence and fundraising efforts while ensuring compliance and data privacy every step of the way.
October 9, 2023

Grow Your Nonprofit’s Outreach: 5 Easy Steps to Embrace SMS Messaging

Email and social media are the workhorses of digital fundraising. If you haven’t begun an SMS program, now is the time to get started. According to EZTexting, text marketing messages have an open rate of 98%. This quick and easy guide, we'll show you how to seamlessly integrate SMS messaging into your digital campaign strategy. It's time to boost your nonprofit's impact!
June 26, 2023

What’s New in Blackbaud Luminate Online: June 2023 Release Notes

In this blog post, you can find the latest updates to revolutionize your nonprofit's online presence and fundraising efforts while ensuring compliance and data privacy every step of the way. 
May 23, 2023

4 Luminate Online Queries to Build For Your Automated Emails

The query builder in Luminate Online is a powerful reporting tool for analyzing data but it can also be used for creating rebuilding groups to help power your automated emails. This blog post will discuss LO's rebuilding groups, four different Luminate Online queries and instructions to help you set them up, and many tips and tricks to automate your emails.
April 26, 2023

5 Ways to Improve TeamRaiser Participant Center with Blackbaud’s Spam Prevention Update

With the changes to Luminate Online’s email functionality in the Participant Center, here are five ways that you can improve participant user experience.
March 7, 2023

Symbolic Giving: Gain Donors through Your Online Gift Catalog

The gift catalog is a list of items that your donors can add to a cart and purchase. Rather than buying goods, your donors can contribute to your organization’s greatest needs. You don’t have to wait until the holiday season to get started, here are a couple of ways organizations use symbolic giving year-round.
October 6, 2022

Mastering Mastercard’s Recurring Gift Requirements

2023 Update: MasterCard has revised its recommendations and the requirements that were previously announced are now optional. These changes become mandatory requirements only for nonprofits that have “excessive” consumer complaints or chargebacks for four consecutive months. MasterCard will be in touch with those organizations that meet the mandatory criteria. Maintain […]