Darcy Hofmann, Author at Doing Good Digital

Darcy Hofmann

June 20, 2024

Navigating the Google Ad Grant: A Comprehensive Guide for Nonprofits

Understanding the power of digital advertising can transform a nonprofit’s reach and impact. The Google Ad Grants program offers a remarkable opportunity by providing up to $10,000 USD per month in free search advertising. This guide will walk you through what the Google Ad Grant is, why it's beneficial, how to determine if your organization already has one, and how to effectively use and get started with your grant.
June 12, 2024

Your Guide to Blackbaud’s Drag and Drop Email Builder in Luminate Online

Email marketing is the cornerstone of any nonprofit organization's digital outreach strategy. Crafting compelling emails is made simpler with Blackbaud Luminate Online's drag-and-drop email builder, eliminating the need to delve into complex HTML code. In this blog post, we'll delve into the features and functionalities of this versatile tool while addressing some common challenges encountered by users.
May 17, 2024

6 Ways to Personalize the Donor Experience with Blackbaud Luminate Online

In the dynamic world of nonprofit fundraising, maintaining and increasing donor engagement is crucial. Blackbaud Luminate Online offers a robust suite of tools that empower organizations to create a more personalized experience for their donors. By tailoring interactions based on individual preferences and behaviors, nonprofits can foster deeper connections, ultimately driving more effective fundraising efforts. Here’s how Blackbaud Luminate Online can help enhance the donor experience through personalization.
April 30, 2024

Embracing AI for Non-Profit Success: A Deep Dive with Engaging Networks

In the nonprofit sector, where the imperative is to make a significant impact with often limited resources, the integration of advanced technologies such as artificial intelligence (AI) marks a pivotal shift. A prime example of this evolution is the partnership between Engaging Networks and Accessible Intelligence, which not only highlights the capabilities of AI to augment nonprofit initiatives but also provides critical insights into the effectiveness of data-driven strategies.
March 27, 2024

6 Ways to Set Up Grateful Patient Emails for Successful Deliverability

For hospital foundations, grateful patient emails are a pivotal strategy for expanding your donor base and appreciating dedicated caregivers. When you obtain a list of email addresses, it's crucial that your carefully crafted messages are successfully delivered. Let’s look at how to optimize email deliverability while adhering to regulations and honoring your audience.
November 28, 2023

Implementing A/B Testing for Optimal Fundraising Results

In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.
November 7, 2023

First Steps for Maximizing Digital Fundraising on Blackbaud’s Luminate Online: A Step-by-Step Guide

You’ve made it over the hurdle of launching your new digital fundraising platform–Blackbaud’s Luminate Online. Whether you're a newcomer to Luminate Online or seeking ways to optimize your digital fundraising strategies, this guide is tailored to you.
October 25, 2023

What’s New in Blackbaud Luminate Online: October 2023 Release Notes

If you are a Luminate Online user, you can find product updates in their quarterly Release Notes. Find the latest updates to revolutionize your nonprofit's online presence and fundraising efforts while ensuring compliance and data privacy every step of the way.
October 9, 2023

Grow Your Nonprofit’s Outreach: 5 Easy Steps to Embrace SMS Messaging

Email and social media are the workhorses of digital fundraising. If you haven’t begun an SMS program, now is the time to get started. According to EZTexting, text marketing messages have an open rate of 98%. This quick and easy guide, we'll show you how to seamlessly integrate SMS messaging into your digital campaign strategy. It's time to boost your nonprofit's impact!