Emily Ottaggio

DIY fundraising is a great way to get your truly dedicated supporters involved in your mission. Offering a peer-to-peer fundraising option allows them to feel like they’re part of the team and express their creativity. But once you’ve gone through all the hard work of building the DIY fundraiser that suits your organization’s needs, the next piece to consider is how to integrate this new feature into your overall fundraising strategy.

Many causes have designated awareness months (or weeks or days) for bringing attention to certain diseases or societal problems. Awareness months are a great time to cultivate and engage your audience. But they also offer a unique opportunity to reach new people with timely, relevant information. Adding an acquisition effort to your awareness month campaign allows your organization to not only raise awareness about your cause but also about you!