October 10, 2023
When it comes to email best practices, one of the hardest recommendations to get right is the segmentation of your email audience. Knowing where to start is the first hurdle. Implementing and evaluating email segmentation is key to delivering a personalized digital experience for your email audience, but what’s the best way to do it? Here are three of the most common mistakes we see with segmentation and tips for how to avoid them.
