Emily Ottaggio, Author at Doing Good Digital

Emily Ottaggio

May 7, 2024

Kick Start your DIY Fundraising Program in 3 Easy Steps

DIY fundraising is a great way to get your truly dedicated supporters involved in your mission. Offering a peer-to-peer fundraising option allows them to feel like they’re part of the team and express their creativity. But once you’ve gone through all the hard work of building the DIY fundraiser that suits your organization’s needs, the next piece to consider is how to integrate this new feature into your overall fundraising strategy.
February 29, 2024

3 Steps to Boost Acquisition during your Awareness Month Campaigns

Many causes have designated awareness months (or weeks or days) for bringing attention to certain diseases or societal problems. Awareness months are a great time to cultivate and engage your audience. But they also offer a unique opportunity to reach new people with timely, relevant information. Adding an acquisition effort to your awareness month campaign allows your organization to not only raise awareness about your cause but also about you!
October 10, 2023

3 Email Segmentation Mistakes and How to Avoid Them

When it comes to email best practices, one of the hardest recommendations to get right is the segmentation of your email audience. Knowing where to start is the first hurdle. Implementing and evaluating email segmentation is key to delivering a personalized digital experience for your email audience, but what’s the best way to do it? Here are three of the most common mistakes we see with segmentation and tips for how to avoid them.
April 12, 2023

What We’re Reading: Spring 2023 Edition

At Doing Good Digital, we work hard to stay on top of the latest nonprofit news, fundraising trends, and best practices. Read the latest industry news and articles that we’ve been flagging as a team and talking about: Comprehensive Guide to Google Analytics 4 for Nonprofits If you’ve been in […]
February 20, 2023

The Top 3 Fundraising KPIs to Include in your Campaign Wrap Reports

When it comes to long-term fundraising goals and specific campaign goals, there are a number of ways to measure success. One of the hardest things to do when you are drowning in post-campaign data is looking through spreadsheets and charts and determining which metrics are crucial, and which metrics are […]
January 5, 2023

How to Write Email Subject Lines That Donors Open

According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]
August 11, 2022

3 Ways to Prime Your Audience for the Giving Season

Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]