DIY fundraising is a great way to get your truly dedicated supporters involved in your mission. Offering a peer-to-peer fundraising option allows them to feel like they’re part of the team and express their creativity. But once you’ve gone through all the hard work of building the DIY fundraiser that suits your organization’s needs, the next piece to consider is how to integrate this new feature into your overall fundraising strategy. Here’s our three-step guide to adding personalized peer-to-peer fundraising to annual strategy:

Step 1: Start Small

Especially if DIY fundraising is new for your organization, the best place to start with adding a do-it-yourself option is to start small. The easiest way to do this is to simply make the option to create a fundraiser easily accessible. This can include:

• Adding a short blurb to the Get Involved section of your website.
• Updating your Welcome Series with a note about DIY fundraising
• Incorporating a callout in your regular eNews

Pro tip: Gather a list of people who are clicking on the DIY fundraising content in your emails. When you’re ready to take the next step to launch specific DIY messaging, you’ll have a list of people who are already interested!

Step 2: Add DIY Element to your Fundraising Appeals

Have an awareness month or day coming up? Offer an exclusive opportunity for your most engaged supporters to not only build awareness, but to raise critical funds for your mission. Looking for ways to build up your Giving Tuesday campaign? Create an incentive for people to support the work your organization does through peer-to-peer fundraising.

Step 3: Create a Dedicated DIY Fundraising Journey

You’ve made your DIY fundraising option easy to find on your website and sprinkled it throughout your regular email communication. You’ve added specific callouts during your tentpole fundraising appeals. The final step to fully integrating DIY fundraising as a part of your annual calendar is to add a dedicated DIY fundraising recruitment campaign and journey. Some ideas to get you started:

• Recruit new participants by highlighting the types of fundraisers others have hosted
• Coach current participants with peer-to-peer fundraising tips and templates
• Create a dedicated journey throughout your digital campaigns for current participants, focusing on the impact these supporters have.

Download our 2024 Peer-to-Peer Guide for more ideas on how to engage current participants, and recruit new ones!

Still feeling unsure of how to get started with adding DIY fundraising to your annual calendar? Our team of fundraising professionals are here to help. Reach out today for tailored, expert assistance.