Jodie Ou, Author at Doing Good Digital

Jodie Ou

January 25, 2024
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Published by Jodie Ou on January 25, 2024
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Tips to Successfully Implement Email Automation for Your Nonprofit

In the digital fundraising space, nonprofits are increasingly turning to innovative strategies to engage donors and streamline their operations. One such powerful tool gaining popularity is email automation. In this blog post, we'll explore the benefits of using email automation in digital fundraising and discuss the specific automation strategies that can elevate your nonprofit's outreach efforts.
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November 2, 2023
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Published by Jodie Ou on November 2, 2023
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The Importance of Recurring Donors 101

In nonprofit fundraising, the support of loyal recurring donors is a lifeline. While one-time gifts hold undeniable value, the concept of recurring donations has emerged as a powerful strategy to secure sustained financial support for organizations. In this blog post, we will explore the significance of recurring donations, delve into strategies for cultivating monthly donors, and shed light on the potential of these donors as a prime audience for legacy giving.
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July 20, 2023
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Published by Jodie Ou on July 20, 2023
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SEO Tips and Tricks for Your Nonprofit’s Marketing

In today's digital age, Search Engine Optimization (SEO) is a fundamental tool for nonprofits seeking to enhance their online presence and connect with their target audience effectively. SEO encompasses a range of strategies and practices that optimize websites and content to achieve higher rankings on search engine result pages (SERPs). In this blog post, you will find practical SEO tips and tricks for your nonprofit that will drive more engagement and awareness of your mission.
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May 4, 2023
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Published by Jodie Ou on May 4, 2023
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5 Reasons to Add a Comprehensive Stewardship Campaign in Your Annual Calendar

A stewardship campaign is a strategic initiative to build and strengthen relationships with donors, as well as to acknowledge and recognize their contributions. In this blog post, we'll explore why and when a nonprofit should implement a stewardship campaign and the benefits it can bring to the organization.
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