Fundraising Strategy Archives - Page 3 of 7 - Doing Good Digital

Fundraising Strategy

February 9, 2024
Analytics
Published by Katy Spencer on February 9, 2024
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Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
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February 6, 2024
Published by Hailey Westrick on February 6, 2024
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Weighing the Pros and Cons of Doctors’ Day

In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
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January 25, 2024
A brick wall with a sign that says "Accessible Entry".
Published by Sarah Lesh on January 25, 2024
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Practical Tips to Build an Accessible Donation Form (With Free Download!)

Building an accessible donation form improves inclusivity, reachability, and SEO. Meeting the Web Content Accessibility Guidelines should be an important part of your fundraising strategy. In this blog post, we talk about four reasons why you should consider an accessible donation form.
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January 25, 2024
person holding phone with email icons
Published by Jodie Ou on January 25, 2024
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Tips to Successfully Implement Email Automation for Your Nonprofit

In the digital fundraising space, nonprofits are increasingly turning to innovative strategies to engage donors and streamline their operations. One such powerful tool gaining popularity is email automation. In this blog post, we'll explore the benefits of using email automation in digital fundraising and discuss the specific automation strategies that can elevate your nonprofit's outreach efforts.
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Read more - Tips to Successfully Implement Email Automation for Your Nonprofit
January 8, 2024
A group of people holding hands
Published by DGDAdmin on January 8, 2024
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Bring Your Prospecting to the Next Level: How to Create an Affinity Scoring Model

There are three aspects of a good prospect: Capacity, Inclination, and Affinity. As fundraisers, we live and breathe this terminology and know that building the pipeline to grow programs, portfolios, and, ultimately, revenue for the organization is one of our main focus areas. Let’s take a deeper dive into these three pieces of a good prospect and talk about some ways to layer in digital fundraising to boost results. In this blog post, you will learn how to create an affinity scoring model.
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November 28, 2023
man on trail with a fork in the road
Published by Darcy Hofmann on November 28, 2023
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Implementing A/B Testing for Optimal Fundraising Results

In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.
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November 14, 2023
Man climbing on rocks
Published by Alexa McManus on November 14, 2023
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Luminate Online Reports and How to Use Them

We've all heard of using data to boost fundraising, right? But what data do you need and which reports can help you get it? Luminate Online offers an extensive array of ready-made and custom reports at your disposal. These reports can help you track donor engagement, campaign performance and fundraising progress. With these insights, you can make data-driven decisions to improve your fundraising and marketing strategies. So, let’s dive right in!
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November 7, 2023
person working on computer
Published by Darcy Hofmann on November 7, 2023
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First Steps for Maximizing Digital Fundraising on Blackbaud’s Luminate Online: A Step-by-Step Guide

You’ve made it over the hurdle of launching your new digital fundraising platform–Blackbaud’s Luminate Online. Whether you're a newcomer to Luminate Online or seeking ways to optimize your digital fundraising strategies, this guide is tailored to you.
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Read more - First Steps for Maximizing Digital Fundraising on Blackbaud’s Luminate Online: A Step-by-Step Guide
November 2, 2023
Pier in body of water
Published by Jodie Ou on November 2, 2023
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The Importance of Recurring Donors 101

In nonprofit fundraising, the support of loyal recurring donors is a lifeline. While one-time gifts hold undeniable value, the concept of recurring donations has emerged as a powerful strategy to secure sustained financial support for organizations. In this blog post, we will explore the significance of recurring donations, delve into strategies for cultivating monthly donors, and shed light on the potential of these donors as a prime audience for legacy giving.
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