Katy Spencer, Author at Doing Good Digital - Page 2 of 2

Katy Spencer

August 22, 2023
A microphone in an office
Published by Katy Spencer on August 22, 2023
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Mastering Grateful Patient Interviews for Hospital Fundraising: Crafting Emotionally Resonant Stories

In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
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August 16, 2023
neon sign that says do something great
Published by Katy Spencer on August 16, 2023
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Supercharge Your Year-End Digital Fundraising Campaign with Luminate Online

As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
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June 2, 2023
Laptop on a desk with salt lamp and plant
Published by Katy Spencer on June 2, 2023
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Raiser’s Edge NXT: Lists and Queries 101

Data is a powerful tool. There is so much insight to be gained from your nonprofit’s unique data set. Raiser’s Edge NXT has three ways for you to gather and customize the presentation of that data. In this blog post, we share a few of our favorite ways to use these tools.
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April 25, 2023
Digital Fundraising Strategies
Published by Katy Spencer on April 25, 2023
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Download Your Digital Fundraising Strategies Guide

Our Digital Fundraising Strategies Guide will help you evaluate your technology, implement a donor journey and report on the results.
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April 21, 2023
Route 66 Sign - Santa Monica 0 Send of the Trail
Published by Katy Spencer on April 21, 2023
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3 Ways to Improve Your Fiscal Year End Campaign

Fiscal year end giving is not necessarily important for your donors. Here are some tips to look through the donor’s eye to solicit donations.
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July 28, 2022
Photo of theater with hanging lights
Published by Katy Spencer on July 28, 2022
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Make Your Fundraising Reports Shine with Google Data Studio

Raise your hand if you are expected to show the results of your fundraising efforts to your CEO or board? Everyone probably has their hand up right now. Now, keep your hand up if the information for those reports comes from multiple sources.  Exactly! Having the ability to visualize your […]
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June 30, 2022
Road split between two red mountains, person on the road standing and waving
Published by Katy Spencer on June 30, 2022
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4 Crucial Tactics for a Successful Donor Journey

Did you know the most important communication you can have with your donors is right after they make a gift? Think about it. They are happy. They saved puppies. They helped a kid in need. They feel good! Now imagine that they never heard from you again until you ask […]
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March 4, 2021
fundraising email ideas
Published by Katy Spencer on March 4, 2021
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5 Emails to Add to Your Annual Campaign Calendar

Is your nonprofit fully leveraging and maximizing the emails you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of emails you can utilize […]
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January 6, 2021
Los Angeles skyline from hills
Published by Katy Spencer on January 6, 2021
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5 Reasons to Clean-up Your Donor Data Now

There is no time like the present to clean up your data. Donor data is a tool that helps you understand your supporters in order to build powerful strategies and impactful messaging to drive your fundraising plans. Making data hygiene a priority is vital for fundraising success. In light of […]
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