Fiscal year-end giving is an essential aspect of fundraising for nonprofit organizations. However, not all donors may recognize the significance of donating at this specific time or might not be concerned with an organization’s fiscal year-end. Let’s get straight to the basics: No one cares about your fiscal year-end. How can you turn this pivotal part of your annual calendar into something your donors do care about?
Donors need to have a personal connection to your organization’s cause. That is why they are on your list to begin with. Show them the direct impact with a personal story, testimonial or report. They will be more motivated by the tangible outcomes of their contributions rather than by helping an organization meet its financial goals. Check out an example of a stewardship-driven campaign we developed and implemented here.
Create a tailored giving opportunity that piques their interest such as a symbolic giving or a matching campaign. You can also offer exclusive experiences, such as behind-the-scenes tours, meet-and-greets, or limited-edition merchandise. This approach not only differentiates your organization from others but also creates a more memorable and personalized experience for your donors.
Encourage donors to set up recurring donations, which provide a steady stream of support for your organization and allow donors to give within their means all year long. By promoting the benefits of recurring donations, such as easier budgeting and a continuous impact on your cause, you can transform reluctant donors into long-term supporters.
Fiscal year-end giving is an essential time for you in the nonprofit world, but not necessarily for your donors. You can create a meaningful and impactful campaign by focusing on the impact of donations, offering unique giving opportunities, or encouraging recurring donations. If you are ready to try something new during your fiscal year-end campaign, reach out today and see how we can help!