Peer-to-peer (P2P) fundraising is a powerful tool for nonprofits to expand their reach and amplify their impact in the communities they serve. By mobilizing supporters to fundraise on their behalf, organizations can tap into expanded networks to garner support and awareness that might otherwise be out of reach. For P2P fundraising to be successful, it’s essential for nonprofits to provide their fundraisers with helpful resources and guidance to maximize their efforts.

Participant Tools

Each fundraiser should have access to a personalized fundraising page that they can customize with their story, photos, and fundraising goals. Nonprofits can provide templates or tools that make it easy for fundraisers to create compelling pages that resonate with their networks.

• How-to guide for personalizing a fundraising page and best practices for sharing it out.
• Sample email content and templates to give fundraisers a starting point to customize their communication to potential and recent donors. Did you know that participants who solicit donations through email raise between 2 to 11 times more money than those who don’t?
• Guidance on the best way for fundraisers to incorporate their story or connection to your nonprofit in their messaging.
• How-to guide for setting up a connected Facebook Fundraiser. Since the debut of Facebook’s charitable giving tools in 2015, users have raised more than $5 billion for nonprofits and personal causes.

Marketing and Promotional Materials

Nonprofits can equip fundraisers with a variety of marketing and promotional materials to help them spread the word about their fundraising campaigns. By providing ready-made materials, you can make it easier for fundraisers to effectively promote their campaigns and attract support.

• Sample social media post graphics and copy for Facebook, Instagram, TikTok and LinkedIn.
  Here is an up-to-date guide for social media image sizes across channels from Sprout Social.
• Profile picture frame
• Profile cover photos
• Printable poster template
• Postcard template
• Zoom background
• PowerPoint slide template
• Email templates
• Logo files and usage guidelines

Training and Guidance

Nonprofits should offer comprehensive training sessions or materials to educate fundraisers about the organization’s mission, goals, and the impact of their fundraising efforts.

• Ask your top fundraisers to share their most successful tactics in how-to content or through hosting an interactive Q&A session.
• Best practices for soliciting donations, leveraging social media and Facebook Fundraising, outside-the-box fundraising ideas (game nights, restaurant give-back, t-shirt sponsors), and how to engage potential donors.
• Impact stories that participants can share with their network showing how donations make a difference. Even better, share gift handles that fundraisers can share to illustrate what $25, $50 or $100 can do.
• Team captain checklist to equip your biggest advocates with tools they need to rally support: set a fundraising goal, make a personal donation to lead by example, grow your team, thank your team members, host fundraising events or team celebrations, design team t-shirts, etc.
•  Facilitate online peer support networks where fundraisers can connect, share tips and strategies, and offer encouragement to one another. By fostering a supportive environment, nonprofits help fundraisers feel connected and motivated, ultimately driving better results.

Providing robust resources and support is essential for maximizing peer-to-peer fundraiser impact. When fundraisers feel supported and empowered, they are set up for success to mobilize their networks, meet their personal fundraising goals, and spread the word about your organization’s impact. Learn more about our top Peer-to-Peer fundraising tips in our Peer-to-Peer Fundraising Guide where we look at everything from recruitment to coaching and beyond!