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Resources

The latest in digital fundraising news

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Our Blog

The latest in digital fundraising news

 
September 12, 2024

5 of Our Favorite Year-End Fundraising Emails

The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.
September 6, 2024

Why Grateful Patient Engagement is More Powerful than Revenue

As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
August 29, 2024

How to Grow Your Email List

Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.
August 27, 2024

Our Favorite Tricks to Boost Email Engagement

Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.
August 22, 2024

The Anatomy of a Creative Brief

In the fast-paced world of digital fundraising, clarity and precision are key to delivering impactful campaigns. The success of a project often hinges on one critical document: the creative brief. This seemingly simple document is the cornerstone of any effective marketing or fundraising strategy, guiding the team from initial concept through to final implementation or activation.

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  • Reports and Guides: Our team has a strong expertise in digital and technology and we work together to create guides and reports on various topics to share with you.
  • Exclusive Templates: In addition to reports and guides, we develop templates that you can access and use in your digital fundraising program today!
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The Digital Fundraising Podcast

Check out our new podcast -- available on Spotify!

 
 

Ready to do some good?


We’re always open to a good conversation about you, your needs and your goals.
We can help! Feel free to reach out!

 
 

Ready to do some good?


We’re always open to a good conversation about you, your needs and your goals. We can help! Feel free to reach out!