February 29, 2024
Many causes have designated awareness months (or weeks or days) for bringing attention to certain diseases or societal problems. Awareness months are a great time to cultivate and engage your audience. But they also offer a unique opportunity to reach new people with timely, relevant information. Adding an acquisition effort to your awareness month campaign allows your organization to not only raise awareness about your cause but also about you!
February 28, 2024
Donor advised funds, also called DAFs, have become one of the most active charitable giving vehicles in philanthropy. Allowing donors to set aside funds and disburse grants to charitable organizations of their choosing has made this form of giving very attractive to donors. DAFs provide an incredible level of flexibility for supporters as well as extraordinary new opportunities for nonprofits. They are also difficult to navigate when recording gifts in your CRM, like Raiser’s Edge NXT. Today we are going to talk about 3 ways to record these in RE NXT.
February 19, 2024
In the ever-evolving landscape of fundraising, adding digital tactics into your mid/major giving strategy opens new avenues for engagement, outreach, and impact. Additionally, the opportunity to automate digital touches will lighten the load on your gift officers and give you powerful insights into your higher-level prospects. In this blog post, we provide you with ways you can enhance your major giving program.
February 13, 2024
Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
February 9, 2024
As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
February 6, 2024
In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
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