February 13, 2024
Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
February 9, 2024
As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
February 6, 2024
In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
January 25, 2024
Building an accessible donation form improves inclusivity, reachability, and SEO. Meeting the Web Content Accessibility Guidelines should be an important part of your fundraising strategy. In this blog post, we talk about four reasons why you should consider an accessible donation form.
January 25, 2024
In the digital fundraising space, nonprofits are increasingly turning to innovative strategies to engage donors and streamline their operations. One such powerful tool gaining popularity is email automation. In this blog post, we'll explore the benefits of using email automation in digital fundraising and discuss the specific automation strategies that can elevate your nonprofit's outreach efforts.
January 8, 2024
There are three aspects of a good prospect: Capacity, Inclination, and Affinity. As fundraisers, we live and breathe this terminology and know that building the pipeline to grow programs, portfolios, and, ultimately, revenue for the organization is one of our main focus areas. Let’s take a deeper dive into these three pieces of a good prospect and talk about some ways to layer in digital fundraising to boost results. In this blog post, you will learn how to create an affinity scoring model.
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