Technology Archives - Page 2 of 11 - Doing Good Digital

Technology

February 5, 2025
Signpost on rocky coastline
Published by Alexa McManus on February 5, 2025
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Make Unsubscribes Work for You: Tips for Nonprofits

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
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January 3, 2025
Man standing at the top of a mountain
Published by Katy Spencer on January 3, 2025
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Our Top Blog Posts of 2024

2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
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December 5, 2024
Published by Sarah Lesh on December 5, 2024
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Tips for Creating Accessible Peer-to-Peer Fundraisers

Peer-to-peer (P2P) fundraising is one of the most powerful tools in the nonprofit world. It’s all about letting your supporters rally their friends, family, and networks to help raise money for your cause. But to make sure everyone can participate and support your mission, your P2P fundraiser must be accessible.
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November 7, 2024
person clicking on computer with mouse
Published by Darcy Hofmann on November 7, 2024
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Click to Cancel: New Regulations for Your Recurring Gift Program

IThe FTC recently updated its longstanding Negative Option Rule, now called the Rule Concerning Recurring Subscriptions and Other Negative Option Programs, to strengthen protections for consumers. This update is designed to curb misleading enrollment and billing practices in subscription models. For nonprofits with monthly giving programs, these new regulations are a timely reminder to ensure donor experiences are transparent and cancellation processes are straightforward.
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October 25, 2024
keyboard with giving tuesday heart
Published by DGDAdmin on October 25, 2024
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How to Prepare for a Giving Tuesday in December

In the world of digital fundraising, things move especially fast. And a December Giving Tuesday means it’s going to be even faster. Although we have a few more days to prepare this year (which can make a big difference), once it’s here, it’s time to run! Here's what we're doing with our clients to prepare.
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October 4, 2024
hand holding heart with Giving Tuesday
Published by DGDAdmin on October 4, 2024
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4 Proven Digital Fundraising Strategies to Make Your Giving Tuesday Campaign Stand Out

Giving Tuesday is a global day of giving inspired by generosity and gratitude. It’s an exciting day for nonprofits, which, in turn, makes it a super-saturated market for fundraising.  From increasing year-end donations to new donor acquisition, every organization will have their own goals for Giving Tuesday. Whatever they may be, there are some proven digital fundraising strategies that can improve engagement, drive traffic, and make your Giving Tuesday campaign stand out.
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September 24, 2024
river on mountainside
Published by Jodie Ou on September 24, 2024
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7 Simple Mid-Campaign Adjustments for Better Results

Sometimes, even the best-planned fundraising campaigns need a little extra push halfway through to reach their goals. Maybe the donations aren’t coming in as quickly as expected, or perhaps donor engagement is lower than anticipated. The good news is that adjusting your approach mid-campaign is not only possible, but it’s often the key to success. Recently, we faced this exact scenario with a client. After reviewing the campaign’s progress, we noticed that it was falling short of expectations in terms of revenue and number of gifts. Rather than waiting and hoping things would turn around on their own, we worked with the client to make strategic changes that helped drive better results. Here are the steps we took to achieve that.
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September 12, 2024
Typewriter that says You've got mail
Published by DGDAdmin on September 12, 2024
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5 of Our Favorite Year-End Fundraising Emails

The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.
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September 6, 2024
Hospital caregiver holding hands in the shape of a heart
Published by Hailey Westrick on September 6, 2024
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Why Grateful Patient Engagement is More Powerful than Revenue

As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
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