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January 5, 2023

How to Write Email Subject Lines That Donors Open

According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]
October 6, 2022

Mastering Mastercard’s Recurring Gift Requirements

2023 Update: MasterCard has revised its recommendations and the requirements that were previously announced are now optional. These changes become mandatory requirements only for nonprofits that have “excessive” consumer complaints or chargebacks for four consecutive months. MasterCard will be in touch with those organizations that meet the mandatory criteria. Maintain […]
July 28, 2022

Make Your Fundraising Reports Shine with Google Data Studio

Raise your hand if you are expected to show the results of your fundraising efforts to your CEO or board? Everyone probably has their hand up right now. Now, keep your hand up if the information for those reports comes from multiple sources.  Exactly! Having the ability to visualize your […]
May 26, 2022

Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation in which they […]
May 5, 2022

Nonprofit Email Checklist: What To Do Before You Click Send

Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. But we have a nonprofit email checklist that can help. With all of the work that goes into creating graphics, writing intriguing […]
March 4, 2021

5 Emails to Add to Your Annual Campaign Calendar

Is your nonprofit fully leveraging and maximizing the emails you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of emails you can utilize […]
February 3, 2021

3 Ways to Follow-up with New Donors

New year, new donors. Did your end-of-year fundraising efforts reward you with new supporters? Now’s your chance to steward and cultivate these donors into long-lasting partnerships. We’ve put together our three top ways to follow up! Implement a Welcome Series for New Donors Get to know your donors with a […]
January 19, 2021

5 Tips for Your Nonprofit Email Welcome Series

Are you a nonprofit looking to increase engagement with your new donors? In this blog post, you will find the most important things you need in your welcome email series. Whether your new supporter is a first-time donor, volunteer, or newsletter subscriber – THIS is your chance to create a nurturing […]
January 6, 2021

5 Reasons to Clean-up Your Donor Data Now

There is no time like the present to clean up your data. Donor data is a tool that helps you understand your supporters in order to build powerful strategies and impactful messaging to drive your fundraising plans. Making data hygiene a priority is vital for fundraising success. In light of […]