As someone working in the nonprofit sector, you’re well aware of how crucial donations are and the importance of optimizing the donation process. Blackbaud’s latest development, a new donation form for Raiser’s Edge NXT (RENXT), is specifically designed to streamline this critical aspect. This form simplifies the process, making it more straightforward for donors to support their favorite causes. Let’s take a closer look at the capabilities of this new donation form.

So what is different?

• Utilizes industry best practices in design and modal interface to float over the top of any webpage on your website
• Even easier to setup than RENXT standard forms
• Takes payments directly within the form
• Reusable branding cards help you focus your message
• Focuses on collecting the payment first, then additional information afterward. 
  First name, last name and email are the only required donor information fields.
• Reduces or eliminates processing fees with donor cover or complete cover options.
• Blackbaud’s Optimization Testing Program continually runs A/B tests to refine the donor experience and selection.

Streamlined User Interface

The new donation form is notably user-friendly. Blackbaud has effectively minimized the number of steps needed to make a donation, enabling donors to complete their contributions quickly and effortlessly. This streamlined process is particularly beneficial for mobile users, who can donate on-the-go with minimal hassle.

Flexible Customization

Blackbaud offers customization options with their new form. Nonprofits can adjust the form to reflect their branding through custom color schemes and logos. Additionally, the ability to create custom fields allows organizations to gather precisely the information they need from donors, enhancing both the utility and personalization of the form.

Optimized for All Devices

With mobile usage on the rise, Blackbaud has ensured that the new donation form is fully optimized for all devices. It adapts seamlessly to smartphones, tablets, and desktops, providing an optimal viewing and interaction experience across all platforms.

Advanced Security

Security is paramount in online transactions, and the new form includes security features to protect sensitive donor information. By adhering to the latest security protocols and compliance standards, Blackbaud ensures that donor data is secure from potential threats.

Seamless data entry

The donation form is part of  RENXT, allowing for immediate data synchronization. This is essential for nonprofits that rely on accurate and up-to-date information to refine their fundraising strategies and enhance donor engagement.

Upcoming enhancements include:

• PayPal payment method (GooglePay and ApplePay are already supported)
• Comments text entry box
• Ability to set default ask amount
• Ask ladder enhancements
• Tributes
• Fund selector (currently can only use one fund designation)

Finally

Blackbaud’s new optimized donation form for Raiser’s Edge NXT simplifies the donation process while enhancing the overall donor experience. It combines ease of use, customization, and mobile optimization features to provide a powerful tool for nonprofits aiming to increase their fundraising efficiency.

Bonus! You can see this optimized donation form in action here.

Do you want to elevate the user experience for your donors? Not sure how to get started? We offer strategy, design, and donation form optimization for our clients. Contact us today!