In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their patient prospect pool and developing the grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the […]
According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]
Retaining Crisis Response, Emergency, and Relief Donors When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation in which they […]
Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. But we have a nonprofit email checklist that can help. With all of the work that goes into creating graphics, writing intriguing […]
Is your nonprofit fully leveraging and maximizing the emails you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of emails you can utilize […]
New year, new donors. Did your end-of-year fundraising efforts reward you with new supporters? Now’s your chance to steward and cultivate these donors into long-lasting partnerships. We’ve put together our three top ways to follow up! Implement a Welcome Series for New Donors Get to know your donors with a […]
Are you a nonprofit looking to increase engagement with your new donors? In this blog post, you will find the most important things you need in your welcome email series. Whether your new supporter is a first-time donor, volunteer, or newsletter subscriber – THIS is your chance to create a nurturing […]
How do your non-profit emails break through the noise? How do you make sure your emails get into your constituent’s inbox AND get opened? There are many best practices to consider when building your email campaign using segmentation, timing, and content – but we often forget about the other things that […]