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Email Marketing

January 5, 2023

How to Write Email Subject Lines That Donors Open

According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]
May 26, 2022

Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation in which they […]
May 5, 2022

Nonprofit Email Checklist: What To Do Before You Click Send

Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. But we have a nonprofit email checklist that can help. With all of the work that goes into creating graphics, writing intriguing […]
March 4, 2021

5 Emails to Add to Your Annual Campaign Calendar

Is your nonprofit fully leveraging and maximizing the emails you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of emails you can utilize […]
February 3, 2021

3 Ways to Follow-up with New Donors

New year, new donors. Did your end-of-year fundraising efforts reward you with new supporters? Now’s your chance to steward and cultivate these donors into long-lasting partnerships. We’ve put together our three top ways to follow up! Implement a Welcome Series for New Donors Get to know your donors with a […]
January 19, 2021

5 Tips for Your Nonprofit Email Welcome Series

Are you a nonprofit looking to increase engagement with your new donors? In this blog post, you will find the most important things you need in your welcome email series. Whether your new supporter is a first-time donor, volunteer, or newsletter subscriber – THIS is your chance to create a nurturing […]
January 24, 2019

How to Keep Your Emails from Going to Spam

How do your non-profit emails break through the noise? How do you make sure your emails get into your constituent’s inbox AND get opened?  There are many best practices to consider when building your email campaign using segmentation, timing, and content – but we often forget about the other things that […]
July 17, 2018

10 Things Your Non-Profit Email Newsletter Needs

In addition to your campaign emails and fundraising appeals, your newsletter is a vital source of communication between your non-profit and its supporters. It helps drive traffic to your website, attracts potential fundraisers, and keeps your supporters engaged with your cause. But if your non-profit newsletter doesn’t grab your reader’s […]