Email Marketing

January 5, 2023

How to Write Email Subject Lines That Donors Open

 By: Emma Bentley Ruzicka According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of […]
December 8, 2022

How To Create Compelling Content for Your Digital Grateful Patient Program

 By: Emma Bentley Ruzicka We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are […]
October 6, 2022

Mastering Mastercard’s Recurring Gift Requirements

Credit cards have undoubtedly made donating faster, easier and safer, but they’ve also added complexity for those of us on the receiving end of gifts. Ensuring that nonprofits are complying with credit card company requirements is a necessity for protecting our donors and assets. Mastercard recently updated its requirements to […]
September 21, 2022

How to Prepare Your Nonprofit for Giving Tuesday

 By: Alexa McManus It’s that time of the year again!  It’s time to start preparing for Giving Tuesday. Did you know that Giving Tuesday is one of the top five online giving days of the year? This is a great opportunity for your nonprofit to raise brand awareness, tap into […]
July 14, 2022

How-To Build a Successful DIY Program

 By: Keisha Hartman Do-it-yourself (DIY) fundraising is an important initiative for many nonprofits because of the flexibility supporters have to start a fundraiser. Looking to improve upon your existing strategy? We’ve listed our top things to consider when building a successful DIY program.    Why DIY? DIY fundraising is flexible, […]
June 30, 2022

4 Crucial Tactics for a Successful Donor Journey

By: Katy Spencer Did you know the most important communication you can have with your donors is right after they make a gift? Think about it. They are happy. They saved puppies. They helped a kid in need. They feel good! Now imagine that they never heard from you again […]
May 26, 2022

Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors By: Darcy Hofmann When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation […]
May 5, 2022

Nonprofit Email Checklist: What To Do Before You Click Send

 By: Darcy Hofmann Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. With all of the work that goes into creating graphics, writing intriguing stories, and personalizing to different audience segments, […]
March 4, 2021

5 Emails to Add to Your Annual Campaign Calendar

By: Katy Spencer Is your nonprofit fully leveraging and maximizing the email communication you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of […]