Email Marketing Archives - Doing Good Digital

Email Marketing

September 12, 2024
Typewriter that says You've got mail
Published by DGDAdmin on September 12, 2024
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5 of Our Favorite Year-End Fundraising Emails

The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.
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Read more - 5 of Our Favorite Year-End Fundraising Emails
September 6, 2024
Hospital caregiver holding hands in the shape of a heart
Published by Hailey Westrick on September 6, 2024
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Why Grateful Patient Engagement is More Powerful than Revenue

As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
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Read more - Why Grateful Patient Engagement is More Powerful than Revenue
August 29, 2024
cedar tree sappling
Published by Hailey Westrick on August 29, 2024
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How to Grow Your Email List

Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.
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Read more - How to Grow Your Email List
August 27, 2024
Person typing on computer
Published by Katy Spencer on August 27, 2024
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Our Favorite Tricks to Boost Email Engagement

Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.
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Read more - Our Favorite Tricks to Boost Email Engagement
August 16, 2024
Sparklers
Published by Darcy Hofmann on August 16, 2024
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Enhance Your Donor Retention with an Anniversary Automation

In the competitive landscape of nonprofit fundraising, donor retention is often the key to sustained success. While attracting new donors is essential, the cost of acquisition is significantly higher than the cost of retaining existing ones. That’s why nonprofits are increasingly turning to innovative strategies like anniversary automation to keep their donors engaged and loyal.
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Read more - Enhance Your Donor Retention with an Anniversary Automation
July 11, 2024
Person holding a phone and credit card infront of a computer
Published by Sarah Lesh on July 11, 2024
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Keep Donations Flowing: Mandatory PCIv4 Updates for Your Donation Forms

So, you’ve heard that Luminate Online is coming out with a new payment checkout experience, and want to learn more about it? You’ve come to the right place! Here are some FAQs about the new and improved payment checkout process with PCIv4.
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Read more - Keep Donations Flowing: Mandatory PCIv4 Updates for Your Donation Forms
June 25, 2024
guy walking in front of a mural that says good
Published by Katy Spencer on June 25, 2024
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How to Leverage Engaging Networks in Healthcare

At Doing Good Digital, we can talk about digital grateful patient programs or building a donor journey all day long. To make a strong, robust digital program happen at your organization, you will need the right tools. One platform that has truly impressed us is Engaging Networks. With its comprehensive features and ability to deliver personalized donor experiences, it is a great choice for digital fundraising and engagement.
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Read more - How to Leverage Engaging Networks in Healthcare
June 20, 2024
woman looking at a map
Published by Darcy Hofmann on June 20, 2024
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Navigating the Google Ad Grant: A Comprehensive Guide for Nonprofits

Understanding the power of digital advertising can transform a nonprofit’s reach and impact. The Google Ad Grants program offers a remarkable opportunity by providing up to $10,000 USD per month in free search advertising. This guide will walk you through what the Google Ad Grant is, why it's beneficial, how to determine if your organization already has one, and how to effectively use and get started with your grant.
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Read more - Navigating the Google Ad Grant: A Comprehensive Guide for Nonprofits
June 12, 2024
Person working on computer with drag and drop builder on screen
Published by Darcy Hofmann on June 12, 2024
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Your Guide to Blackbaud’s Drag and Drop Email Builder in Luminate Online

Email marketing is the cornerstone of any nonprofit organization's digital outreach strategy. Crafting compelling emails is made simpler with Blackbaud Luminate Online's drag-and-drop email builder, eliminating the need to delve into complex HTML code. In this blog post, we'll delve into the features and functionalities of this versatile tool while addressing some common challenges encountered by users.
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Read more - Your Guide to Blackbaud’s Drag and Drop Email Builder in Luminate Online
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