Email Marketing

May 26, 2022

Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors By: Darcy Hofmann When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation […]
May 5, 2022

Nonprofit Email Checklist: What To Do Before You Click Send

 By: Darcy Hofmann Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. With all of the work that goes into creating graphics, writing intriguing stories, and personalizing to different audience segments, […]
March 4, 2021

5 Emails to Add to Your Annual Campaign Calendar

By: Katy Spencer Is your nonprofit fully leveraging and maximizing the email communication you send out to your donors? When we work with a new organization, we like to look at their entire campaign calendar before we dive into consulting on their digital fundraising strategy. Here are five types of […]
February 3, 2021

3 Ways to Follow-up with New Donors

By: Keisha Hartman   New year, new donors. Did your end-of-year fundraising efforts reward you with new supporters? Now’s your chance to steward and cultivate these donors into long-lasting partnerships. We’ve put together our three top ways to follow up!   Implement a Welcome Series Get to know your donors […]
January 19, 2021

5 Things You Need In Your Email Welcome Series

By: Keisha Hartman   First impressions are EVERYTHING. This is also true when it comes to your welcome series. Whether your new supporter is a first time donor, volunteer, or newsletter subscriber – THIS is your chance to create a nurturing a long-lasting relationship.   WHAT IS AN EMAIL WELCOME […]
January 24, 2019

How to Keep Your Emails from Going to Spam

By: Keisha Hartman How does your non-profit break through the noise? How do you make sure your emails get into your constituent’s inbox AND get opened?  There are many best practices to consider when building your email campaign using segmentation, timing, and content – but we often forget about the other […]
January 10, 2019

Our Ultimate 2019 New Year Checklist

Happy New Year! 2019 is finally here and many of our clients are busy planning their strategy and budgets for the upcoming year. To help you with this big endeavor, we’ve put together a helpful + FREE New Year PDF checklist to keep track of your monthly priorities. It is […]
July 17, 2018

10 Things Your Non-Profit Email Newsletter Needs

In addition to your campaign emails and fundraising appeals, your newsletter is a vital source of communication between your non-profit and its supporters. It helps drive traffic to your website, attracts potential fundraisers, and keeps your supporters engaged with your cause. But if your non-profit newsletter doesn’t grab your reader’s […]
May 17, 2018

How To Use Data To Segment Your Email List

Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Too much content? Or you didn’t subscribe? Whatever the reason, it all […]