Email Marketing Archives - Doing Good Digital

Email Marketing

November 28, 2023
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Published by Darcy Hofmann on November 28, 2023
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Implementing A/B Testing for Optimal Fundraising Results

In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.
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November 2, 2023
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Published by Jodie Ou on November 2, 2023
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The Importance of Recurring Donors 101

In nonprofit fundraising, the support of loyal recurring donors is a lifeline. While one-time gifts hold undeniable value, the concept of recurring donations has emerged as a powerful strategy to secure sustained financial support for organizations. In this blog post, we will explore the significance of recurring donations, delve into strategies for cultivating monthly donors, and shed light on the potential of these donors as a prime audience for legacy giving.
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October 10, 2023
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Published by Emily Ottaggio on October 10, 2023
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3 Email Segmentation Mistakes and How to Avoid Them

When it comes to email best practices, one of the hardest recommendations to get right is the segmentation of your email audience. Knowing where to start is the first hurdle. Implementing and evaluating email segmentation is key to delivering a personalized digital experience for your email audience, but what’s the best way to do it? Here are three of the most common mistakes we see with segmentation and tips for how to avoid them.
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September 7, 2023
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Published by Katy Spencer on September 7, 2023
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Elevate your Digital Fundraising with Our Favorite Canva tips

In the dynamic world of digital fundraising, captivating visuals can make all the difference. When it comes to creating stunning graphics that leave a lasting impact, Canva is a game-changing and FREE tool for nonprofits. Join us as we explore some of our favorite Canva tips and tricks to discover how you can easily elevate your designs and transform your digital fundraising efforts.
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September 1, 2023
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Published by Keisha Hartman on September 1, 2023
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How To Use Data To Segment Your Email List

Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Whatever the reason, it all comes down to receiving the wrong email with the wrong content at the wrong time. So what does it take to receive the right email at the right time? In this blog post, we will show you how to use data to segment your email list and grow relationships with your supporters for your organization.
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August 22, 2023
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Published by Katy Spencer on August 22, 2023
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Mastering Grateful Patient Interviews for Hospital Fundraising: Crafting Emotionally Resonant Stories

In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
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August 16, 2023
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Published by Katy Spencer on August 16, 2023
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Supercharge Your Year-End Digital Fundraising Campaign with Luminate Online

As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
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July 28, 2023
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Published by Sarah Lesh on July 28, 2023
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7 Tips For HTML Email Accessibility

We all know accessibility matters. We want our constituents of all abilities to be able to access our emails’ content, easily. Most organizations claim that email accessibility is a priority, but many struggle putting accessibility best practices into place. Here are 7 tips to ensure your nonprofit's HTML emails are accessible.
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June 21, 2023
A red and green toolkit that looks vintage with rust and worn marks
Published by Keisha Hartman on June 21, 2023
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5 Ideas to Include in the Teamraiser Participant Toolkit

A well-rounded peer-to-peer fundraising program includes strategy not only for recruitment but cultivation. Fundraisers should feel motivated and supported to raise money for your organization. This includes having information readily available on the site without having to contact your organization - saving time for both you and the fundraiser.  In this post, we’ll cover five ideas to include in your Teamraiser Participant toolkit.
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