August 29, 2025
Direct mail is having a major moment in 2025. While some nonprofits still consider it a traditional channel, the most successful organizations are using new technology, data, and design to transform direct mail into a multi-sensory, omnichannel powerhouse. In this blog post, we’ll explore seven of the most innovative direct mail fundraising tactics being used today—and how digital complements and amplifies each one. If you're looking to refresh your approach and drive stronger results, these ideas can help you bridge the gap between tactile mail and digital engagement.











