Technology Archives - Doing Good Digital

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September 9, 2025
Published by Sarah Lesh on September 9, 2025
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A Guide to your Luminate Online® Rebrand

A rebrand can feel like a huge lift—new logo, colors, fonts, and messaging all need to come together across your channels. If you’re using Blackbaud Luminate Online® (LO), that rebrand extends into your donation forms, Blackbaud TeamRaiser® events, emails, and every other supporter touchpoint.
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Read more - A Guide to your Luminate Online® Rebrand
September 3, 2025
Published by DGDAdmin on September 3, 2025
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Benefits of Automating the Connection Between Luminate Online and Raiser’s Edge NXT

For nonprofits using both Luminate Online and Raiser’s Edge NXT, day-to-day work often involves a lot of data juggling. Teams send emails, launch donation forms, track giving, and report on campaign performance. But if these two systems are not automatically connected, a lot of time is spent exporting, importing, matching, and fixing records.
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Read more - Benefits of Automating the Connection Between Luminate Online and Raiser’s Edge NXT
August 29, 2025
Published by Hailey Westrick on August 29, 2025
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Maximizing Donor Retention in Digital Channels

If your nonprofit’s digital strategy ends at donor acquisition, you’re leaving money—and meaningful relationships—on the table. Retaining donors in digital channels isn’t just about sending another email or posting a thank-you on Instagram. It’s about using data, creative storytelling, and tech-enabled touchpoints to forge a lasting, emotional connection. In this post, we’ll cover practical digital donor retention best practices—plus innovative tactics you haven’t tried yet—to help you turn one-time givers into lifelong champions.
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Read more - Maximizing Donor Retention in Digital Channels
August 29, 2025
Published by Hailey Westrick on August 29, 2025
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7 Innovative Direct Mail Fundraising Tactics in 2025 (and How Digital Can Supercharge Each One)

Direct mail is having a major moment in 2025. While some nonprofits still consider it a traditional channel, the most successful organizations are using new technology, data, and design to transform direct mail into a multi-sensory, omnichannel powerhouse. In this blog post, we’ll explore seven of the most innovative direct mail fundraising tactics being used today—and how digital complements and amplifies each one. If you're looking to refresh your approach and drive stronger results, these ideas can help you bridge the gap between tactile mail and digital engagement.
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Read more - 7 Innovative Direct Mail Fundraising Tactics in 2025 (and How Digital Can Supercharge Each One)
August 19, 2025
Published by Darcy Hofmann on August 19, 2025
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New Email Tool Implementation for Nonprofits: What to Know Before You Switch

Email marketing is still one of the best ways for hospitals and non-profits to engage with supporters and drive donations. 26% of donors say email is what motivated them to give. It’s no secret that email is the best way to reach your audience but beyond writing great copy, it takes thoughtful design to bring it all together.
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Read more - New Email Tool Implementation for Nonprofits: What to Know Before You Switch
August 12, 2025
Published by DGDAdmin on August 12, 2025
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Nonprofit Email Design Tips: 5 Elements To Get More Clicks and Boost Engagement

Email marketing is still one of the best ways for hospitals and non-profits to engage with supporters and drive donations. 26% of donors say email is what motivated them to give. It’s no secret that email is the best way to reach your audience but beyond writing great copy, it takes thoughtful design to bring it all together.
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Read more - Nonprofit Email Design Tips: 5 Elements To Get More Clicks and Boost Engagement
August 5, 2025
Published by Hailey Westrick on August 5, 2025
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How to Write a Fundraising Email That Actually Inspires People to Give

If you’ve ever stared at a blank screen wondering how to write a fundraising email that doesn’t feel stiff or robotic, you’re not alone. Asking someone for money—especially over email—can feel awkward. But with a little strategy, it becomes easier.
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Read more - How to Write a Fundraising Email That Actually Inspires People to Give
August 5, 2025
Published by Darcy Hofmann on August 5, 2025
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Clean Your List, Boost Your Results: The Power of Email Validation

A successful email campaign starts with one critical asset—your email list. But even the best campaigns can fail if your messages don’t land in the inbox. Over time, mailing lists naturally degrade due to typos, abandoned addresses, and inactive users.
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Read more - Clean Your List, Boost Your Results: The Power of Email Validation
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