Fundraising Strategy Archives - Doing Good Digital

Fundraising Strategy

September 9, 2025
Published by Sarah Lesh on September 9, 2025
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A Guide to your Luminate Online® Rebrand

A rebrand can feel like a huge lift—new logo, colors, fonts, and messaging all need to come together across your channels. If you’re using Blackbaud Luminate Online® (LO), that rebrand extends into your donation forms, Blackbaud TeamRaiser® events, emails, and every other supporter touchpoint.
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Read more - A Guide to your Luminate Online® Rebrand
August 29, 2025
Published by Hailey Westrick on August 29, 2025
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Maximizing Donor Retention in Digital Channels

If your nonprofit’s digital strategy ends at donor acquisition, you’re leaving money—and meaningful relationships—on the table. Retaining donors in digital channels isn’t just about sending another email or posting a thank-you on Instagram. It’s about using data, creative storytelling, and tech-enabled touchpoints to forge a lasting, emotional connection. In this post, we’ll cover practical digital donor retention best practices—plus innovative tactics you haven’t tried yet—to help you turn one-time givers into lifelong champions.
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August 29, 2025
Published by Hailey Westrick on August 29, 2025
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7 Innovative Direct Mail Fundraising Tactics in 2025 (and How Digital Can Supercharge Each One)

Direct mail is having a major moment in 2025. While some nonprofits still consider it a traditional channel, the most successful organizations are using new technology, data, and design to transform direct mail into a multi-sensory, omnichannel powerhouse. In this blog post, we’ll explore seven of the most innovative direct mail fundraising tactics being used today—and how digital complements and amplifies each one. If you're looking to refresh your approach and drive stronger results, these ideas can help you bridge the gap between tactile mail and digital engagement.
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August 19, 2025
Published by Darcy Hofmann on August 19, 2025
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New Email Tool Implementation for Nonprofits: What to Know Before You Switch

Email marketing is still one of the best ways for hospitals and non-profits to engage with supporters and drive donations. 26% of donors say email is what motivated them to give. It’s no secret that email is the best way to reach your audience but beyond writing great copy, it takes thoughtful design to bring it all together.
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Read more - New Email Tool Implementation for Nonprofits: What to Know Before You Switch
August 5, 2025
Published by Hailey Westrick on August 5, 2025
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How to Write a Fundraising Email That Actually Inspires People to Give

If you’ve ever stared at a blank screen wondering how to write a fundraising email that doesn’t feel stiff or robotic, you’re not alone. Asking someone for money—especially over email—can feel awkward. But with a little strategy, it becomes easier.
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Read more - How to Write a Fundraising Email That Actually Inspires People to Give
July 22, 2025
Published by Darcy Hofmann on July 22, 2025
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Why We Love Engaging Networks Marketing Automations

At Doing Good Digital, we’re always looking for the best tools to help nonprofits engage their supporters in meaningful, scalable ways. That’s why we’re big fans of Engaging Networks’ Marketing Automation features. Whether it’s welcoming new supporters, reactivating disengaged ones, or converting campaigners into donors, this robust automation suite empowers organizations to craft thoughtful, data-driven journeys with ease.
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Read more - Why We Love Engaging Networks Marketing Automations
June 25, 2025
Published by Alexa McManus on June 25, 2025
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Top Features We Love About Engaging Networks NEW P2P Fundraising Module

The new Peer-to-Peer (P2P3) fundraising module in Engaging Networks is a game-changer for nonprofit digital fundraising. Let’s walk through some of our favorite features of P2P3 and how they empower nonprofits to create dynamic, branded fundraising experiences.
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Read more - Top Features We Love About Engaging Networks NEW P2P Fundraising Module
June 25, 2025
Published by Katy Spencer on June 25, 2025
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Why Digital Maturity Matters More Than Ever in Fundraising

In the nonprofit world, results matter. They fuel your mission, fund your programs, and build the trust of donors and stakeholders. And as the 2025 Blackbaud Status of Fundraising report makes clear: digital maturity is one of the strongest predictors of fundraising success.
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Read more - Why Digital Maturity Matters More Than Ever in Fundraising
June 20, 2025
Published by Kyle Hall on June 20, 2025
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Mid-Campaign Email Pivots That Boost Fundraising Results

You’ve launched your campaign. The emails are out. Ads are running. The landing page is live. And then… the results start trickling in and they’re underwhelming. Don’t panic. Pivot.
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Read more - Mid-Campaign Email Pivots That Boost Fundraising Results
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