Email Marketing

Surveys are a tried-and-true way to engage donors and collect feedback, but what if you could do more than send a form with checkboxes?

The end-of-year fundraising season is more competitive than ever. With inboxes overflowing and attention scarce, your digital appeals need fresh ideas to acquire new donors and re-engage lapsed supporters. This post uncovers key digital fundraising trends for email and landing pages—fully trackable and backed by data—so you can distinguish your year-end campaign from the rest.

If your nonprofit’s digital strategy ends at donor acquisition, you’re leaving money—and meaningful relationships—on the table. Retaining donors in digital channels isn’t just about sending another email or posting a thank-you on Instagram. It’s about using data, creative storytelling, and tech-enabled touchpoints to forge a lasting, emotional connection. In this post, we’ll cover practical digital donor retention best practices—plus innovative tactics you haven’t tried yet—to help you turn one-time givers into lifelong champions.