Keisha Hartman - Doing Good Digital - Page 3

Keisha Hartman

November 9, 2018

5 Things To Do NOW For Your End-of-Year Fundraising Strategy

By: Keisha Hartman   It’s the most wonderful time of the year! Are you feeling the blitz of year-end? End-of-year (EOY) fundraising has proven that people give MORE in December. It is an extremely profitable time for your non-profit, and a critical opportunity to maximize your fundraising efforts. We know […]
October 18, 2018

3 Easy Ways To Utilize Coaching Emails For Your Next TeamRaiser

By: Keisha Hartman   Peer-to-peer (P2P) fundraising is a powerful tool for both non-profits and its community. Whether it’s run/walk events, DIY, or tribute pages, P2P fundraising is a way for non-profits to engage with its community and raise crucial funds for causes they care about. From recruitment to fundraising […]
September 18, 2018

The Dynamic Year-End Fundraising Strategy YOU NEED For Luminate Online

By: Keisha Hartman   Whether your year-end strategy is already mapped out or you’re just getting started, we have some tips for you to create a dynamic end-of-year digital fundraising campaign in Luminate Online. Dynamic communication is an essential part of a non-profit’s digital marketing efforts because it allows to you […]
August 30, 2018

How To Maximize A Giving Day For Your Non-Profit

By: Keisha Hartman   For the past six years, the Tuesday following U.S. Thanksgiving is #GivingTuesday. Last year alone, Giving Tuesday raised a record $247 million with over 150 countries represented. The success and evolution of Giving Tuesday has changed the way organizations integrate giving days into their overall fundraising […]
August 14, 2018

How To Optimize Your Campaign With Google Analytics

By: Keisha Hartman So Google Analytics is finally all set-up, you’ve added the tracking code to your site, but you’re still not quite sure what to do with the data you’re seeing….  Not everyone can be data nerds like us, that’s why we’ve broken down some key areas to focus […]
July 31, 2018

5 Must-Haves For Your DIY Landing Page

By: Keisha Hartman Traditional peer-to-peer events like runs, walks, and rides have been the main focus for fundraising campaigns for years. Now, non-traditional, creative peer-to-peer fundraising campaigns, such as do-it-yourself (DIY) fundraising, have been introduced (or re-introduced) as a supplement to traditional campaigns. DIY fundraising campaigns allow participants to create […]
July 17, 2018

10 Things Your Non-Profit Email Newsletter Needs

In addition to your campaign emails and fundraising appeals, your newsletter is a vital source of communication between your non-profit and its supporters. It helps drive traffic to your website, attracts potential fundraisers, and keeps your supporters engaged with your cause. But if your non-profit newsletter doesn’t grab your reader’s […]
April 17, 2018

7 Best Practices For Your Non-Profit Website Redesign

Is it time for a website redesign for your non-profit? This is your chance to create a website that is uncluttered, straightforward, and easy to navigate to help attract supporters and maximize donations. We’ve compiled a list of essentials for your redesign with elements you should think about including:   […]
February 8, 2018

What You Need To Know About The Next Generation of Luminate Online

Blackbaud is committed to powering social good and continues to rollout new Luminate Online features. With Luminate Next Gen, the goal is to create a new digital marketing platform with dramatic improvements in workflow and user experience. We discuss our favorite updates of 2017 and what is new to come […]