Keisha Hartman
January 24, 2019
By: Keisha Hartman How does your non-profit break through the noise? How do you make sure your emails get into your constituent’s inbox AND get opened? There are many best practices to consider when building your email campaign using segmentation, timing, and content – but we often forget about the other […]
August 30, 2018
By: Keisha Hartman For the past six years, the Tuesday following U.S. Thanksgiving is #GivingTuesday. Last year alone, Giving Tuesday raised a record $247 million with over 150 countries represented. The success and evolution of Giving Tuesday has changed the way organizations integrate giving days into their overall fundraising […]
August 14, 2018
By: Keisha Hartman So Google Analytics is finally all set-up, you’ve added the tracking code to your site, but you’re still not quite sure what to do with the data you’re seeing…. Not everyone can be data nerds like us, that’s why we’ve broken down some key areas to focus […]
July 31, 2018
By: Keisha Hartman Traditional peer-to-peer events like runs, walks, and rides have been the main focus for fundraising campaigns for years. Now, non-traditional, creative peer-to-peer fundraising campaigns, such as do-it-yourself (DIY) fundraising, have been introduced (or re-introduced) as a supplement to traditional campaigns. DIY fundraising campaigns allow participants to create […]