February 6, 2024
In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
December 13, 2023
A nonprofit’s eNews is the unsung hero when it comes to stewarding your constituents. eNewsletters offer an additional touchpoint to communicate and engage with your constituents with the goal of converting subscribers to take the next step whether it’s participating in an event or making a donation. eNewsletters provide the latest information and news happening at your organization that demonstrate impact of giving and make a personal connection to the mission of the foundation to the recipient. Let’s dive into some top tips for an engaging eNews.
November 28, 2023
In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.
November 2, 2023
In nonprofit fundraising, the support of loyal recurring donors is a lifeline. While one-time gifts hold undeniable value, the concept of recurring donations has emerged as a powerful strategy to secure sustained financial support for organizations. In this blog post, we will explore the significance of recurring donations, delve into strategies for cultivating monthly donors, and shed light on the potential of these donors as a prime audience for legacy giving.
October 10, 2023
When it comes to email best practices, one of the hardest recommendations to get right is the segmentation of your email audience. Knowing where to start is the first hurdle. Implementing and evaluating email segmentation is key to delivering a personalized digital experience for your email audience, but what’s the best way to do it? Here are three of the most common mistakes we see with segmentation and tips for how to avoid them.
September 7, 2023
In the dynamic world of digital fundraising, captivating visuals can make all the difference. When it comes to creating stunning graphics that leave a lasting impact, Canva is a game-changing and FREE tool for nonprofits. Join us as we explore some of our favorite Canva tips and tricks to discover how you can easily elevate your designs and transform your digital fundraising efforts.
September 1, 2023
Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Whatever the reason, it all comes down to receiving the wrong email with the wrong content at the wrong time. So what does it take to receive the right email at the right time? In this blog post, we will show you how to use data to segment your email list and grow relationships with your supporters for your organization.
August 22, 2023
In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
August 16, 2023
As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
