Email Marketing Archives - Doing Good Digital

Email Marketing

May 14, 2025

6 Things Your Nonprofit Should Do Now That Google Changed Its Mind on Cookies

In a surprise turn, Google has officially abandoned its plan to phase out third-party cookies in Chrome, opting instead to continue offering users the ability to enable or disable them through browser settings.
May 2, 2025

Your Participant Center FAQs, Answered: How to Update, Fundraise, and Connect

Blackbaud TeamRaiser® participants are the heart of your event—and sometimes they need a little help getting (or staying) on track. Whether they’ve forgotten a password, can’t remember their username, or accidentally signed up the wrong way, these common questions come up all the time. Luckily, they’re easy to solve. In this guide, you’ll find quick steps for both participants and admins to handle account access issues, registration mix-ups, and more—so everyone can focus on fundraising, not troubleshooting.
May 2, 2025

Common TeamRaiser Participant Questions: Logins, Teams, and More

Blackbaud TeamRaiser® participants are the heart of your event—and sometimes they need a little help getting (or staying) on track. Whether they’ve forgotten a password, can’t remember their username, or accidentally signed up the wrong way, these common questions come up all the time. Luckily, they’re easy to solve. In this guide, you’ll find quick steps for both participants and admins to handle account access issues, registration mix-ups, and more—so everyone can focus on fundraising, not troubleshooting.
May 2, 2025

TeamRaiser Admin Donation Guide: Managing Offline Gifts, Mistakes, and Refunds Like a Pro

Keeping fundraising totals accurate is essential—for both participants and the event as a whole. Whether a donor gives offline, selects the wrong participant, or requests a refund, Blackbaud TeamRaiser® gives admins the tools to manage it all behind the scenes.
April 28, 2025

Quick Tip: How to Turn Off the WYSIWYG Editor in Luminate Online

If you're trying to edit HTML in Luminate Online but find the platform keeps "correcting" your code, it's probably the WYSIWYG editor. Here’s how to turn it off in just a few clicks.
April 9, 2025

3 Reasons Why A/B Testing Matters

A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
March 7, 2025

How to Maximize Engagement with Stronger Email Deliverability Strategies

Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
February 11, 2025

5 Email Segments to Use in 2025 – With Sample Copy

In nonprofit fundraising, donors are at the heart of moving our work forward. Their support drives our progress and makes our mission possible. Showing appreciation is not just a courtesy — it’s a cornerstone of building pivotal relationships and a robust digital fundraising strategy. In nonprofit email strategy specifically, segmentation is key in building lasting connections, communicating more effectively, and strengthening your network to maximize impact.
February 5, 2025

Make Unsubscribes Work for You: Tips for Nonprofits

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
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