December 3, 2025
The fourth quarter of the year is upon us. For many non-profits, this means it’s game time for reaching annual fundraising revenue goals through a variety of compelling giving season campaigns.
September 3, 2025
For nonprofits using both Luminate Online and Raiser’s Edge NXT, day-to-day work often involves a lot of data juggling. Teams send emails, launch donation forms, track giving, and report on campaign performance. But if these two systems are not automatically connected, a lot of time is spent exporting, importing, matching, and fixing records.
August 5, 2025
A successful email campaign starts with one critical asset—your email list.
But even the best campaigns can fail if your messages don’t land in the inbox. Over time, mailing lists naturally degrade due to typos, abandoned addresses, and inactive users.
July 23, 2025
Engaging Networks has officially rolled out a major upgrade to its reporting capabilities with two new tools: Visual Reports and Report Builder. These tools are designed to make it easier for users to understand, act on, and share their data.
April 9, 2025
A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
March 7, 2025
Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
February 5, 2025
Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression.
The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
January 3, 2025
2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
December 18, 2024
Thanks to today’s digital age, nonprofits have a powerful tool to boost engagement, increase donations, and create a stellar fundraising program: data. With more and more donors moving to online giving, nonprofits have access to more critical information that they can use to improve the donor experience and advance fundraising efforts.
