Data Archives - Doing Good Digital

Data

August 5, 2025

Clean Your List, Boost Your Results: The Power of Email Validation

A successful email campaign starts with one critical asset—your email list. But even the best campaigns can fail if your messages don’t land in the inbox. Over time, mailing lists naturally degrade due to typos, abandoned addresses, and inactive users.
July 23, 2025

Turn Data Into Action with Engaging Networks’ Upgraded Reporting Tools

Engaging Networks has officially rolled out a major upgrade to its reporting capabilities with two new tools: Visual Reports and Report Builder. These tools are designed to make it easier for users to understand, act on, and share their data.
April 9, 2025

3 Reasons Why A/B Testing Matters

A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
March 7, 2025

How to Maximize Engagement with Stronger Email Deliverability Strategies

Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
February 5, 2025

Make Unsubscribes Work for You: Tips for Nonprofits

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
January 3, 2025

Our Top Blog Posts of 2024

2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
December 18, 2024

How to Use Data to Drive Success in Digital Fundraising

Thanks to today’s digital age, nonprofits have a powerful tool to boost engagement, increase donations, and create a stellar fundraising program: data. With more and more donors moving to online giving, nonprofits have access to more critical information that they can use to improve the donor experience and advance fundraising efforts.
July 17, 2024

How to Streamline Your Quality Assurance Process

Ensuring your digital assets—like websites, donation forms, emails, and online content—are up to par is essential for any organization. It can be a bit tricky with limited resources and budget constraints, but an efficient Quality Assurance (QA) process is key to maintaining credibility and achieving your mission. Here's how you can streamline your QA process effectively and with ease.
July 11, 2024

Keep Donations Flowing: Mandatory PCIv4 Updates for Your Donation Forms

So, you’ve heard that Luminate Online is coming out with a new payment checkout experience, and want to learn more about it? You’ve come to the right place! Here are some FAQs about the new and improved payment checkout process with PCIv4.
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