Doing Good Digital’s Luminate Online Insights Dashboard is an add-on that enhances Luminate’s reporting by bringing campaign performance into a single, browser-based view with near-instant visibility, clearer visualization, and standardized summary outputs.

Where the time savings show up

Faster pulse checks after launch

Campaign teams often want quick answers shortly after a send: how engagement is trending, whether list health is stable, and whether outcomes are starting to appear. The dashboard supports faster check-ins by presenting key indicators in one place:

• opens
• clicks
• bounces
• unsubscribes
• actions
• revenue

This helps teams monitor performance across multiple sends without rebuilding views or assembling interim summaries.

More efficient end-of-campaign reporting

The most meaningful time savings typically appears when preparing a campaign recap. When campaigns include 2 to 10+ emails and multiple segments (donors, non-donors, and others), producing a clear summary can require additional effort to compile, format, and explain results.

The dashboard supports a more efficient wrap-up by providing a standardized way to review performance across the full campaign and communicate results consistently to internal stakeholders and leadership.

Reporting aligned to campaign goals

Action reporting

The dashboard supports reporting based on the purpose of each email—such as donation-focused sends versus survey-focused sends—so results can be understood in the context of what the message was designed to drive.

Revenue visibility

For fundraising campaigns, the dashboard helps make revenue outcomes easier to review at the email and campaign level, supporting clearer performance summaries and more straightforward internal communication.

Browser-based access for easier sharing

Because reporting is delivered through a browser, teams can access results on any device and maintain a single, consistent view of performance—useful when reporting needs to be shared, reviewed live, or referenced across multiple stakeholders.

Email scoring for faster interpretation

The dashboard also includes email scoring, which provides an at-a-glance indicator of how each email performed relative to industry standards. This supports faster communication—particularly when stakeholders need a clear summary signal before reviewing detailed metrics.

TL:DR: Why you need this

The LO Insights Dashboard saves time by reducing the effort required to review and communicate performance:

• near-instant visibility into key campaign metrics
• campaign-level and email-level views across multi-send efforts
• goal-aligned reporting for actions and fundraising outcomes
• standardized summaries that support consistent wrap-ups
• email scoring to simplify performance communication
• browser-based access that makes reporting easier to view and share

For organizations on Luminate Online looking to strengthen reporting without changing platforms, the Insights Dashboard is designed to make campaign measurement clearer, faster, and more consistent.