Darcy Hofmann, Author at Doing Good Digital

Darcy Hofmann

August 19, 2025
Published by Darcy Hofmann on August 19, 2025
Categories

New Email Tool Implementation for Nonprofits: What to Know Before You Switch

Email marketing is still one of the best ways for hospitals and non-profits to engage with supporters and drive donations. 26% of donors say email is what motivated them to give. It’s no secret that email is the best way to reach your audience but beyond writing great copy, it takes thoughtful design to bring it all together.
Do you like it?
Read more - New Email Tool Implementation for Nonprofits: What to Know Before You Switch
August 5, 2025
Published by Darcy Hofmann on August 5, 2025
Categories

Clean Your List, Boost Your Results: The Power of Email Validation

A successful email campaign starts with one critical asset—your email list. But even the best campaigns can fail if your messages don’t land in the inbox. Over time, mailing lists naturally degrade due to typos, abandoned addresses, and inactive users.
Do you like it?
Read more - Clean Your List, Boost Your Results: The Power of Email Validation
July 23, 2025
Published by Darcy Hofmann on July 23, 2025
Categories

Turn Data Into Action with Engaging Networks’ Upgraded Reporting Tools

Engaging Networks has officially rolled out a major upgrade to its reporting capabilities with two new tools: Visual Reports and Report Builder. These tools are designed to make it easier for users to understand, act on, and share their data.
Do you like it?
Read more - Turn Data Into Action with Engaging Networks’ Upgraded Reporting Tools
July 22, 2025
Published by Darcy Hofmann on July 22, 2025
Categories

Why We Love Engaging Networks Marketing Automations

At Doing Good Digital, we’re always looking for the best tools to help nonprofits engage their supporters in meaningful, scalable ways. That’s why we’re big fans of Engaging Networks’ Marketing Automation features. Whether it’s welcoming new supporters, reactivating disengaged ones, or converting campaigners into donors, this robust automation suite empowers organizations to craft thoughtful, data-driven journeys with ease.
Do you like it?
Read more - Why We Love Engaging Networks Marketing Automations
June 6, 2025
Published by Darcy Hofmann on June 6, 2025
Categories

The Guide to Payment Gateways for Nonprofits Using Engaging Networks

When building donation pages with Engaging Networks, choosing the right payment gateway is a critical decision that affects both donor experience and internal operations.
Do you like it?
Read more - The Guide to Payment Gateways for Nonprofits Using Engaging Networks
April 9, 2025
fork in the road
Published by Darcy Hofmann on April 9, 2025
Categories

3 Reasons Why A/B Testing Matters

A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
Do you like it?
Read more - 3 Reasons Why A/B Testing Matters
March 7, 2025
person on computer and phone with envelopes across the top of the screen
Published by Darcy Hofmann on March 7, 2025
Categories

How to Maximize Engagement with Stronger Email Deliverability Strategies

Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
Do you like it?
Read more - How to Maximize Engagement with Stronger Email Deliverability Strategies
November 7, 2024
person clicking on computer with mouse
Published by Darcy Hofmann on November 7, 2024
Categories

Click to Cancel: New Regulations for Your Recurring Gift Program

IThe FTC recently updated its longstanding Negative Option Rule, now called the Rule Concerning Recurring Subscriptions and Other Negative Option Programs, to strengthen protections for consumers. This update is designed to curb misleading enrollment and billing practices in subscription models. For nonprofits with monthly giving programs, these new regulations are a timely reminder to ensure donor experiences are transparent and cancellation processes are straightforward.
Do you like it?
Read more - Click to Cancel: New Regulations for Your Recurring Gift Program
August 16, 2024
Sparklers
Published by Darcy Hofmann on August 16, 2024
Categories

Enhance Your Donor Retention with an Anniversary Automation

In the competitive landscape of nonprofit fundraising, donor retention is often the key to sustained success. While attracting new donors is essential, the cost of acquisition is significantly higher than the cost of retaining existing ones. That’s why nonprofits are increasingly turning to innovative strategies like anniversary automation to keep their donors engaged and loyal.
Do you like it?
Read more - Enhance Your Donor Retention with an Anniversary Automation
123
Doing Good Digital
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.