Hailey Westrick, Author at Doing Good Digital

Hailey Westrick

August 29, 2025
Published by Hailey Westrick on August 29, 2025
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Maximizing Donor Retention in Digital Channels

If your nonprofit’s digital strategy ends at donor acquisition, you’re leaving money—and meaningful relationships—on the table. Retaining donors in digital channels isn’t just about sending another email or posting a thank-you on Instagram. It’s about using data, creative storytelling, and tech-enabled touchpoints to forge a lasting, emotional connection. In this post, we’ll cover practical digital donor retention best practices—plus innovative tactics you haven’t tried yet—to help you turn one-time givers into lifelong champions.
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August 29, 2025
Published by Hailey Westrick on August 29, 2025
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7 Innovative Direct Mail Fundraising Tactics in 2025 (and How Digital Can Supercharge Each One)

Direct mail is having a major moment in 2025. While some nonprofits still consider it a traditional channel, the most successful organizations are using new technology, data, and design to transform direct mail into a multi-sensory, omnichannel powerhouse. In this blog post, we’ll explore seven of the most innovative direct mail fundraising tactics being used today—and how digital complements and amplifies each one. If you're looking to refresh your approach and drive stronger results, these ideas can help you bridge the gap between tactile mail and digital engagement.
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August 5, 2025
Published by Hailey Westrick on August 5, 2025
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How to Write a Fundraising Email That Actually Inspires People to Give

If you’ve ever stared at a blank screen wondering how to write a fundraising email that doesn’t feel stiff or robotic, you’re not alone. Asking someone for money—especially over email—can feel awkward. But with a little strategy, it becomes easier.
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September 6, 2024
Hospital caregiver holding hands in the shape of a heart
Published by Hailey Westrick on September 6, 2024
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Why Grateful Patient Engagement is More Powerful than Revenue

As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
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August 29, 2024
cedar tree sappling
Published by Hailey Westrick on August 29, 2024
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How to Grow Your Email List

Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.
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August 2, 2024
sky view from inside a valley
Published by Hailey Westrick on August 2, 2024
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How to Approach Email Solicitations for Recently Discharged Patients

n the realm of healthcare fundraising, the approach to engaging recently discharged patients through email solicitation series is crucial. Finding the balance between welcoming a new person into the fold and effectively soliciting donations requires strategic thought and careful execution. This blog post explores the key components of crafting an effective email solicitation series for recently discharged patients.
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July 18, 2024
This is the sign you are looking for
Published by Hailey Westrick on July 18, 2024
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Embracing Digital Transformation: How Nonprofits Can Thrive with a Digital Agency Partner

A healthy and diverse fundraising revenue stream is essential for building a foundation of longevity. If your organization heavily relies on direct mail to drive your program forward, it might be the right time to consider how your program could evolve by adding a digital agency partner to the team. This strategic addition can bring fresh perspectives, innovative strategies, and new channels to explore, ensuring your fundraising efforts remain robust and adaptable in an ever-changing landscape.
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February 13, 2024
Published by Hailey Westrick on February 13, 2024
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5 Digital Enhancements for your Direct Mail Program

Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
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